Behind China's five major cities brand clothing prices

In recent years, the price of clothes has always been "sparkling." Such a rising tide of clothing prices will continue? This time, the reporter during the Spring Festival selected five cities in a number of commercial streets within the mall, a number of clothing brand prices have made some analysis.

The price of Beijing local brands has risen at a discount to international brands. The prices of brands have basically remained stable. During the Spring Festival, in order to attract more consumers, various brands have spared no effort to play out various preferential strategies. When the reporter was shopping at the Parkson Mall in Beijing's Fuxingmen, he discovered that a Cadillac modal nightdress was available for 1,680 yuan this year and sent a cotton pajamas; last year's Modal sleeper style was similar to this year, but it was not sold at that time. The price is 1280 yuan. And a trend frontline cotton shirt this year 120 yuan, 110 yuan last year. Such as the domestic well-known men's brand Yiwen Mercerized cotton long-sleeved shirt this year's new 1680 yuan, can play 20% off; last year 1680 yuan, can play 6 fold. Notting Hill shirt this year's new 1580 yuan, can play 10% off; last year 1580 yuan, can play 5 fold to 6 fold. Notting Hill casual pants this year's new 1380 yuan, can play 10% off; last year's old price is also 1380 yuan, can play 5 fold to 6 fold.

Let's take a look at Ordos. The Chinese leading brand of wool and cashmere has always been favored by consumers. However, the high prices are not without exaggeration. If a sweater is priced at over 4,000 yuan, it will still cost more than 2,000 yuan. Three or four years ago, the price of such sweaters was still more than 3,000 yuan, more than 1,000 yuan after the discount.

In Metersbonwey Xidan flagship store, the negative floor is the special sale floor, and the first floor to the fourth floor are campus men's wear, women's wear, urban men's wear and women's wear. In-store shopping guide introduction, this year's clothing price increase is not much compared with the same period last year. And because the store’s sales of Meibang clothing have always been good, especially during the Spring Festival, discount activities launched by Smith Barney and “buy red gift packages” have attracted many consumers. But even so, the attentive consumers will find that although the prices are drastically reduced, it is still not cheap to actually fold many clothes.

After the reporters visited Zhongguancun and Xinjiekou, they also found that the prices of tag brands for clothing brands with “light luxury” are constantly rising, such as Eurotimes. In contrast, domestic fast fashion brands have also begun to take up important positions in major shopping malls. For example, mc jeans town is an emerging Shanghai clothing brand. The price is almost equal to that of online clothing. It can be said that it is a close-to-people line. At the same time to maintain their own style, won the appreciation of many new generations of consumers, determine the brand's positioning in the public mind, get a lot of loyal customers.

It is worth noting that the price fluctuations of the Korean women's brand ROME, which entered the Chinese market in 2005, are not obvious. However, in recent years, most clothing brands will cooperate with the shopping malls, and the corresponding discounts will be slightly more frequent, but ROME will Adhere to the new listing is not discounted, spring new clothes prices in the 500 to 700 yuan. The Japanese brand Honeys, which has been sold in the domestic market in recent years, is also considered to be very smooth. In the season, price discounts are very large and can usually reach about 30%. MANGO and ZARA are fast-fashion brands from Spain. They are popular urban women who love fashion and love the crowd. The price was basically the same as last year, but as more and more stores were opened in the country, the discounts were appropriately increased. Not only clothing, accessories such as the United States COACH black fold bag this year is priced at 6,950 yuan, and there is no discount activity, the same price as last year.

In Tongzhou Beiyuan, Orchard, and Nine Trees near the mall, the reporter found that most of the apparel brands, such as Shihua Outdoor, Islay, Iger Weekend, and AZONA, have launched discounts of 3 to 5 percent, but most of them are not new. For example, the price of an AZONA knit sweater is 308 yuan in 2012, and the same model price is 358 yuan in 2013. Another example is that the jade jade brand is marked with 50 yuan, 100 yuan, 150 yuan, 200 yuan special area, and the products are mostly in recent days. Year off season style. The product prices in this region are very different from those in Beijing's prosperous business district. Most of the products that the shopping malls have settled in for brand sales are off-season products, the number of new products is relatively small, and there are more discount sales activities.

Tianjin international fast fashion brand price stability efforts to increase sales efforts in the past two years, the international fast fashion brand quickly seize the domestic apparel market, because of its product updates faster, rich categories, affordable prices sought after by domestic consumers. In Tianjin Joy City, the reporter saw that ZARA, H&M, GAP, MANGO, and WE have all launched new clothes for the 2013 Spring Festival. Compared with new products and price discovery in 2012, these fast fashion brands have not raised their prices, and have not received any domestic The depressive situation caused by the rising price of clothing brands.

Outside the area where new products are displayed, SALE products are available. Products of 99 yuan, 149 yuan, 199 yuan are everywhere, and even some 300 yuan products can be reduced to 200 yuan. In fact, it is not difficult to find that these fast fashion SALE products are just stocks. Knowing that it is an inventory product, there are still a lot of consumers who have chosen "hard".

The price of Jilin Shaoshu brand did not fluctuate significantly. The reporter still visited the department store in Jilin City. The survey shows that in recent years, the clothing brand price in department stores in Jilin City has increased to varying degrees. Women's first- and second-tier brands are priced the same as other cities such as Beijing and are rising. Since the per capita income level is lower than that of tier-1 and tier-2 cities, the purchase cost for ordinary consumers is increasing.

However, comparing the prices in 2012 and early 2013, the prices of some Shaoshu women's brands A02, Eland, ROEM, and Ou Shili remained basically the same, with few fluctuations. For example, the price of a long sweater for ROEM in 2012 was 898 yuan. In early 2013, the price of similar sweaters was also between 800 yuan and 1,000 yuan. Eland long sweaters were priced at around 850 yuan in 2013, which was the same as 2012 prices. The price of a short skirt A02 in early 2013 was around 700 yuan, with no substantial increase.

Although the price fluctuations in 2012 and 2013 were not significant, since 2008, the increase of the above-mentioned Shaoshu women's clothing has been subject to varying degrees of price changes. For example, the price of a sweater in the past has been floating between RMB 400 and RMB 600, and now At 700 yuan to 1,000 yuan.

Harbin fashion trend brand new product price rise physical store style is less than complete shopping center Harbin Central Street, it is the city's important business district, in this century-old street there are many large-scale stores of direct sales stores, so visited this Several famous fashion brands on the street. The new products of these brands have risen in comparison with 2012 and 2011. Under the observation, the reporter found that the trading volume of these brands within 5 hours is generally not high. What are the reasons?

Among them, the discount of the Cabin brand is the most striking. The clothing in the store is reduced by about 65% on the basis of the original price, and on this basis, it is “buy one get one free gift”. The reporter tried on a pair of jeans. The original price of the jeans was 599 yuan. The price after the price cut was 399 yuan. You can also enjoy a piece of clothing with the same price. Even in this case, the end result is still a failure, and many consumers in this store "only do not buy." It turns out that most of the products in the store are not new, and the style of clothing is not in line with recent fashion trends.

THETHING is one of the few domestic trend brands that can open up the market in shopping malls. In recent years, it has been sought after by more and more people. The brand has played a "RMB 299 minus 59 yuan" discount campaign, but the transaction volume is still low. After a consumer analysis: "I am helpless that the price has been rising in recent years, the style of the store is not as complete as the online store, according to the cost of a piece of clothing plus various additional costs is not worth the same price, like Old customers like me can only have 'eye addiction'."

At the same time, Marco Street Popular Pavilion, PLORY, and Jim's also made corresponding discount activities, but there are a few consumers who come to buy.

The price of the latest non-Changzhou model is still too high. The discount is not as good as that of the first-tier cities in the North China Commercial Building in the downtown of Zhangzhou. The shopping district formed by the North China Commercial Building has already become a local characteristic of the local people, Xidan and Wangfujing. . Here, the common brands in the first-tier cities can be seen as a shopping paradise for local consumers.

But for a third-tier city, where is the gap between the price of clothing and the price of the same brand in the first-tier cities? The reporter learned from the exchanges with some consumers that using a certain women's brand as an example, a woman's windbreaker is priced at 1,300 yuan. About 20% off for discounts, the style is not the most popular in the first-tier cities, and there is not a big difference compared to the new 50% discount during the Spring Festival in Beijing. The shopping environment of North China Shopping Mall is similar to that of Beijing and Tianjin. There are apparel brands in Beijing and Tianjin that can basically be found here. The only difference is the price and style. Although it is a prefecture-level city, the price is not lower than that of Beijing and Tianjin. Especially during the holidays, the discounts on this side are not so exciting, and the style should be slightly behind, in more sense. Is to meet everyone's consumer demand for the brand.

Some consumers also said to reporters: “Some third-tier cities are now almost 'dumping' destinations for seasonal brands such as Bosideng, Bingjie, etc. Now it is time for sales, but in prefecture-level cities or County-level cities, we can only buy the old style, the price is about 700 yuan ~ 1000 yuan, not cheap, this year's new general is to be seen next year, or go online to buy, and online things It's true or false, sometimes it's hard to tell."

“A lot of brands are apt to hit the market in the first-tier cities nowadays. After all, there is still a gap between the spending power and the recognition of the styles in this city. This is not something we can control. However, information is now developed, and the gap is not as big as before.” For the price disadvantage, sales staff attribute it to the brand's price positioning in the mall's operating costs, “Big brands are generally very small Low-cost promotions are not good for their own brand, and the current mall shopping environment has become more luxurious and the cost has increased."