Beyonce sister Solange Knowles will endorse Madewell advertisements

Alex Vogue Contributing Editor Alexa Chung once represented Madewell as a model and collaborated on a series of costumes. Solange Knowles was signed by Next Models in January this year and now speaks to Madewell, and their careers are somewhat similar.

Madewell is actually a sister brand of American big brand J.Crew. Regarding this endorsement, Madewell described Solange Knowles as “every moment is fashionable” and released a video of Solange Knowles’s videotaping when he was shooting an ad blockbuster called Mix Well: Madewell campaign shoot.

The brand spokesperson said: “Nobody's mix and match style is better than Solange Knowles.” Solange Knowles, who is also a singer, wears Madewell's iconic everyday lightweight fashion. The design focus is on the concept of mix and match. The reader can imagine in his mind a lazy dress with a felt hat and knee boots; it can also be a girl wearing her boyfriend's jeans, coupled with a large sweater and high heels.

Solange Knowles had previously made models for Rimmel cosmetics and went through the T-Taiwan show for Alberta Ferretti Limited Edition clothing.