"This year's show, overseas merchants are very cautious orders." Lanzhou San Mao Industrial Co., Ltd. Chairman Ruan Ying said in an interview with reporters last year, the biggest difference is that this year a lot less overseas businessmen, such as the United States only There are several major businessmen to visit. At present, many companies have turned their attention to Japanese merchants. From the 20th to the 23rd of October, most of the exporting enterprises at the 14th China International Exhibition on Textile Fabrics and Accessories (Autumn & Winter) held at Shanghai New International Expo Center had to readjust their overseas market strategies or Directly to the domestic market. With the expansion of the financial tsunami, more Chinese local manufacturers began to realize the "winter" essence of the textile industry and began to shift their concerns from the concerns over the RMB exchange rate, the adjustment of processing trade policies and the rising cost of raw materials and labor costs Concerns about external demand and declining orders. Survival-based According to Ruan Ying, enterprises in order to reduce production costs, had to raise the level of operation, the previous small error rate is not held accountable, and now is a layer of responsibility system, but only rely on this approach, it is only internal tapping it, Maintain is still very difficult. At present, San Mao has transformed its high-end products to mid-range. In order to maintain the old customers, the company invites all merchants to understand their needs one month before the opening of the fabrics. Fortunately, in this exhibition, overseas merchants accounted for more than half. Dali Silk (Zhejiang) Co., Ltd. is less optimistic than San Mao. According to its business manager Gao Yiyong introduced Dali 70% of the market share in Europe and the United States market, the financial crisis broke out, had to turn the product from export to domestic sales. In order to reduce costs, Dali changed the previous full silk product to blended. Due to the price cut of 10% to 20%, the Dali Silk domestic market this year increased by 50%. However, what makes the Dali Silk worry is that the price of silk raw materials was 205,000 yuan per ton last year, and the price per ton this year was 195,000 yuan. As a result, the direct result of the vicious consequences is that mulberry farmers cut mulberry, not sericulture. According to its disclosure, due to the grim situation, Dali Silk has done a "winter" preparations. For the majority of export-oriented enterprises to switch to the domestic market practices, the industry believes that this situation can only continue into the first half of next year, then there may be a decline in demand. The reality of the problem is that the domestic market already has a stable chain, suddenly turned into many suppliers, there will be a certain degree of difficulty. The consensus of more exhibitors is that at present, in addition to improving the operation capability of enterprises through the improvement of management capability and efficiency, the innovation and transformation of products to higher-end are only a good expectation. The primary goal is survival. Expansion of the dispute Reporters at the Fabric Exhibition interview found that the textile industry is facing a "winter" period, there are two different views within the industry: a part of the financial strength of the company that the current business expansion is the best time; Others think the risk of expansion is too high during the global economic downturn. Zheng Yaowei, executive director of Horse Racing Asia Pacific Ltd., pointed out that although this year is a great test for the textile industry, it is also the best chance of development when the risks are greatest. Ruan Ying also said that the current international situation is a good period for the textile industry to adjust, and it is also the time for enterprises to have the lowest expansion costs. For advocating the expansion of practice, Guang Lida Garment Industry Co., Ltd. Shanghai Branch Manager Aimin Liu believes that in recent years, the textile industry has developed very fast, it can be said that is at its peak, the entry of the market companies have entered. Therefore, at this stage should not be expanded, to "steady" the word first, to consolidate the old customers are much more insurance. Overseas Corps Strikes Beach In a bustling market in Europe and the United States, many suppliers, especially those in Europe and the United States, have taken fabric exhibitions as an effective platform for expanding sales and liaising with existing customers. According to the organizing committee's data show that the current fabric exhibition area of ​​11.5 million square meters, an increase of 35% over the previous session, from 30 countries and regions, nearly 2600 exhibitors with the latest products exhibitors, including overseas exhibitors than The last increase of 20% to form a strong lineup of overseas corps. It is reported that exhibitors in Europe and the United States even earlier than the domestic companies. In particular, many global apparel manufacturers set up factories in China, but also this fabric show as a golden opportunity. Lenzing, the only modal fiber supplier, is not only exhibiting at a high profile, but also is announcing 2008 that it is a year of innovation for Lenzing Modal fiber, as many manufacturers worry about finding merchants. Lenzing's Textile Business Manager, Friedr Weninger, believes the competition in the textile industry is brutal and that even mature products like Modal Fiber require further development and innovation as the only way to stay competitive. Du Rong, president of Asia Pacific Region, Chen Rong-Er said that although DuPont was not affected in this financial crisis, he is now worried about customers who will have a chain reaction if their working capital encounters a bottleneck. And what worries him even more is that the current economic situation is not good and the end consumers are very cautious and do not even consume for the time being.