In order to promote gold jewelry, Zhang arbitrarily labeled a company's trademarks, graphics and other signs in the business premises, causing consumers to mistakenly operate the jewelry store is a company's specialty store. On April 23, Zhangpu County Industrial and Commercial Bureau issued a fine of 10,200 yuan for Zhang’s unfair competition.
At the beginning of December last year, Zhang bought a total of 190 grams of gold rings, gold necklaces and gold bracelets from China National Gold Group Co., Ltd. (a company) for a price of 240 yuan per gram. By the time of the incident, Zhang had sold 20 grams of gold necklace, the price of 250 yuan per gram, a total of 200 yuan. In order to promote gold jewelry and increase the popularity of jewelry stores, Zhang arbitrarily posted on the front and side positions of the top of the business premises, on the front wall of the business premises, and on the glass door of the jewelry store to mark the "China Gold" trade name and trademark of a company. Graphics, and on the in-store billboards labeled "the only central enterprises in China's gold industry" and other words, misleading consumers.
According to the investigation of industrial and commercial personnel, Zhang used the logos and words of a company's trade name, trademark, graphics, etc. in the business premises, and did not obtain the company's consent. The industrial and commercial personnel believe that according to relevant regulations, Zhang’s behavior is an unfair competition and he is punished according to law.
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