For Vogue Film's emphasis on the shortness of the fashion short film, the advantages of 8K technology coincide with this visual performance demand. Dynamic light and shadow can more express the tension of emotions and scenes to bring a sense of conflict in the movie complex. On the road of integration of technology and fashion, new technology has once again found its way in the domestic fashion industry.
As the information receiving habits of content audiences evolve, users' content acquisition and interaction needs in social, information and other aspects continue to shift to short video formats. Short video services are recognized as the next market outlet and are regarded as the mobile Internet era. New graphic.
In 2017, among all Internet businesses in China, the growth rate of mobile short video ranks in the top three. Internet companies such as YouTube, Facebook, and Twitter also regard short video as one of the important strategic directions. According to the analysis report of China's short video market released by Analysys International in March 2017, the number of single-day starts per capita of the short video integrated platform has begun to increase significantly.
Although the use of technology in the fashion industry has lagged behind in the past, short video is a new form of media that is generally recognized in the industry, and fashion movies are quickly becoming the next growth point for the industry. In order to continue to strengthen the video business, on May 31 this year, Qualcomm's VOGUE China officially launched the 360-degree digital and print media "Vogue Film" with the theme of fashion movies. The project is positioned as "using the thinking and dramatic tension of the film." And excellent production, interpretation of fashion and image style in a way that readers are more substituting, extending the fashion taste and positive values ​​that Vogue has always advocated to the video."
It is reported that the magazine is currently scheduled for two issues a year, one in each of the first half and the second half, with Vogue Film official WeChat and other platforms to form a full-media stereo communication platform. The first issue of the magazine has been listed. The first cover of Vogue Film magazine covers Zhang Ziyi and Tom Ford. The content also includes columnists of filmmakers, actors and directors, as well as fashion films based on film inspiration.
In fact, before the official launch of the Vogue Film project, Vogue China had already filmed some short films in the previous year. From the copyright page of "VOGUE Apparel and Beauty" magazine, the editorial team has already undergone restructuring and adjustment, and established the Vogue Film work team. Talking about the special launch of independent projects and magazines for Vogue Film, Angela Cheung, editor-in-chief of VOGUE Apparel and Beauty, said, “I still hope to do more in the popularization of film culture and fashion culture. Vogue Film lets users see To high-quality video works, Vogue Film magazine lets them understand the film culture behind the work. Now Vogue's products are 360-degree, the video gives everyone an intuitive audio-visual enjoyment, while the magazine is a reader who calms down. The space for reading and learning."
The picture shows Zhang Yu, editorial director of Vogue Apparel & Beauty.
Then on June 16th, last Friday, Vogue Film held a premiere party at the Shanghai Fosun Art Center. The live show of Vogue Film magazine's first four fashion films, as well as Sharp's short film "Past, Present, Future" with Vogue Film. It is said that this short film of about 2 minutes is the world's first 8K fashion video, using Sharp 85-inch 8K resolution TV to create a true naked-eye 3D visual effect.
In the Vogue Film project, Sharp is also the only partner from the technology field. Of course, the cross-border behavior of technology and fashion is not uncommon in recent years. Fashion hopes to grasp the future development trend through technology, and obtain better visual effects and experience. Technology also tries to break the stereotype through fashion and expand new ones. Application area.
Yu Wei, Brand Director of Foxconn Fulian Network Marketing Department and Li Yanliang, Senior Integrated Marketing Director of Foxconn Group attended the event
The future of media and technology will be a fierce competition for the ultimate experience. The Dior “I feel blue†exhibition and celebrations held in Shanghai earlier this month used holographic projection technology. Although the event included a catwalk, there were no live models on the scene, and the model projected by holographic projection technology was in the fluoroscopy. The scene quickly appeared and disappeared. The new model of holographic projection brings a new experience, and many viewers lament that traditional fashion shows may no longer be needed in the future. However, the analysis of the interface news pointed out that the holographic projection can not pay attention to the details of the catwalk. After the appearance of the model in the Galaxy giant screen, it quickly turned away and disappeared. The audience could not observe the color, type and details of the clothes as close as the ordinary human show. Therefore, this holographic projection attempt can bring a fleeting freshness, but there are still defects in the appearance of the clothes themselves.
Another recent high-profile fashion support case is Google's latest "We Wear Culture" project. The project is part of the Google Art Project Google Art Project launched by Google in 2010, and the “We Wear Culture†focuses on the fashion branch throughout the art project. With a 360-degree tour of the museum using the same technology as Google Map Street View, viewers can visit the fashion show directly via the Internet. In other words, Google has digitally moved all 450 fashion shows to the Internet, providing opportunities for those who are far away to visit.
Google has once again promoted the popularization of knowledge. However, under the current technical conditions, it is subject to a series of technical limitations such as the resolution of computer screens. There is still a huge gap between the experience of viewing and the exhibition on the Internet. Even VR technology is more in the application field, especially in the fashion industry, in the stage where the concept is greater than the experience. For fashion exhibitions, the appearance of clothes and the appearance of light and shadow are always difficult to circumvent.
Farfetch Future Store, IBM Smart Skirt, new fabric that can sense people's mood, Ricostru and Huawei's data line bracelet, Burberry show video was shot with the iPhone 5s that was not released at the time... these years of fashion and technology combined There are countless cases, but there are not many ideas that are worthy of further exploration and sustainable development. Technology can be stylish, but it is difficult to actually bring a better experience to fashion.
Sharp's collaboration with Vogue Film unexpectedly provided an opportunity to support fashion in depth. The high-definition video immersive visual experience brought by 8K technology has finally stopped at the core of vision. In the past, the technology of decorating fashion is more at the surface, and the point of vision is the foundation of fashion. .
According to Angelica Cheung, the fashion presentation begins with hand-painted illustrations, followed by the introduction of photographic technology, which brings a wealth of fashion photography in the future, and has nurtured many important photographers over the centuries. Now with the development of video technology, the entire industry may usher in another technological revolution, just like the illustrator-to-photography innovation, video may be the next popular media carrier. The technical support provided by Sharp will play a role in this innovation to maximize the expressiveness of fashion short films.
Specifically, the 8K visual experience completely restores the details of the fashion product, the texture, wrinkles, texture of the fabric, and the subtleties are clearly visible. This advantage not only enhances the quality of fashion short films, but more importantly, the high-quality exposure of the products will attract more and more luxury brands to implant products and sponsorships in fashion short films, thus enhancing the commercial potential of fashion short films. A stable and mutually beneficial business model is an important foundation for promoting the fashion video business.
In addition to dynamic short films, 8K technology can bring more possibilities for fashion static blockbusters. The technology realizes a wider color gamut, can enhance the color saturation, adjust the brightness of the backlight in each area, achieve high contrast, and make the color of the static shooting of fashion items more natural, realistic and three-dimensional. This technical advantage may even be applied in future fashion exhibitions, realistically reducing the details and colors of the garment.
For Vogue Film's emphasis on the shortness of the fashion short film, the advantages of 8K technology coincide with this visual performance demand. Dynamic light and shadow can more express the tension of emotions and scenes to bring a sense of conflict in the movie complex. This is one of the reasons why Vogue Film named its products as fashion films rather than video clips, and the magazine content will also focus on the film category. It is well known that the difference between a large screen and a normal screen lies in the higher requirements for technology.
So for Sharp, what can the Vogue Film project bring to it? A good opportunity to apply once. The relevant person in charge of Sharp said, “Sharp 8K technology will gradually enter the specific application of the industry from the field of technology creation. The fashion industry has higher requirements for the presentation of details and quality.†In addition, the cross-border cooperation between technology and fashion will naturally Get higher topical attention and attention for both parties.
It is worth noting that Sharp revealed that they will continue to support video innovation projects, establish 8K film and television bases and 8K fashion industry parks, and promote the ecological cooperation of 8K technology in the fashion field. Vogue Film also said that it will jointly launch a new technology and new image fashion visual innovation project with Sharp, encourage and support more outstanding young photographers and cutting-edge directors to use their creativity and try to learn more about fashion culture with film thinking and drama tension. Video works. Technology is getting rid of the cold image, and it is becoming the driving force of the fashion industry, and there is an accelerating trend.
What is Blu-ray?
Natural light is sunlight, which has seven colors: red, orange, yellow, green, blue, and purple. Blue light is the blue light inside, and the fluctuation range is between 385nm-505nm.
Blu-ray has pros and cons:
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Harmful: 415~445nm short-wave blue light affects the eyes and sleep quality.
Remarks: In the range of 415~445nm, the light transmittance is less than 80%, and above 445nm it is greater than 80%. In this range, it is healthy.
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