Fila Brand's First Flagship Store in Shanghai Joins Meilong Town

Recently, the high-end sports brand from Italy, Fila, has officially opened its first flagship store in Shanghai following its announcement in September last year.

Many guests and media friends gathered for this stylish and dynamic party, feeling the incomparable fashion sports experience brought by Fila in a relaxed atmosphere. The seasonal product show made the guests enjoyable. The products follow the brand's classic design and elegant lines, which perfectly embody the essence of the high-end sports fashion brand. It perfectly combines the beauty, enthusiasm and strength of the sport and is more in line with modern times. People are pursuing a comfortable life concept and have a good interpretation of active life attitude and elegant sports art.

In particular, it is worth mentioning that the grand opening of the flagship store, completely inherited the New York flagship store style, using white as the main color of the environment, together with black floors, creating a simple and luxurious atmosphere, creating a pleasing shopping experience for consumers . Designed by Giorgio Borruso, a famous Italian architectural interior designer, it has a strong Italian style and modern atmosphere. Adhering to the concept of Fila, which perfectly embodies the concept of art and luxury, the details are permeated with the beauty of movement. As the chief designer of the flagship store, Mr. Borruso's ideal is to create a world where “dynamicity becomes the most important space element”. He implements the streamlined flow and agility in the design of the store, making the store radiant. People at first sight were enamored.

The architectural space of the Fila flagship store is bold and elegant. The walls of the store's shoes are inspired by the scores. The subtle waves and lines bear the same musical notes as the shoes: that is, the artistic beauty of Fila's original movement. .

"With the rapid development of China's economy, modern people are paying more and more attention to their own promotion and relaxation, and thus have a great demand for sports and leisure. Since its founding, it has been nearly 100 years of history and has always been considered an art representative. The entry into China of Fila, an Italian brand of luxury and luxury, is a positive response to this demand. At the same time, high-end sports products that are full of artistic quality also make Chinese consumers feel the beauty of sports.” FILA’s exclusive agent in China, Mr. Josh Perlman, Managing Director of Shanghai Lian Asia Commercial Co., Ltd., said during his visit, “FILA has always been confident in the development in China. Today, the first flagship store in China opened in the mall in Shanghai’s Westgate is the best. Performance."