Good product plan focuses on overseas markets and focuses on China and the United States

The Good Plans Corporation recently announced that it will open 20 stores overseas in FY2008, surpassing 15 companies in Japan. This is also the first time that overseas projects have surpassed domestic markets since the launch of the Liangpin project in Hong Kong in 1991. Currently, Goode plans to sell about 20 billion yen overseas, and the company plans to increase this sales to more than 40 billion yen in 2010. As the population decreases, the domestic daily necessities market in Japan gradually becomes saturated. However, there are few professional chain stores that shift their business focus from overseas to overseas.

In March 2008, Liangpin plans to open a second flagship store in the United States. After that, it will increase two stores in Beijing and open new stores in 16 countries and regions including Turkey. The number of new stores will increase to 20. Of course, the overseas market strategy of the good product plan has also experienced some twists and turns. In the late 1990s, Liangpin planned to open a large number of stores in France, resulting in reduced efficiency. In 2001, four stores had to be cancelled. Afterwards, the company adopted the strategy of “trying to open a store in a big city and officially entering the market after turning losses into profits” when choosing overseas markets. Judging from the current situation, the United States and China are the two most promising markets for the good product plan. The store in New York SOHO has a business area of ​​only 280 square meters. Sales revenue on the first day of operation reached 8 million yen. The total sales volume is expected to exceed 800 million yen during the year and it is expected to achieve profitability in the first year. In the future, China and the United States will be the two major markets that Liangpin plans to focus on, while the domestic market will gradually become saturated. The company predicts that the total number of good-planned stores in the Japanese domestic market cannot exceed 500, and it is now approaching saturation. The expansion of overseas markets will bring new development opportunities to the company.

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