Hello Kitty Brand Girl Underwear Market

The Hello Kitty Girl Underwear Store with 18-28 years old girls as the main market segment will officially visit the mainland market from June and make its debut in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. It is estimated that by the end of this year, 50 Hello Kitty girls underwear stores will be opened in the Mainland. "Daily Economic News" reporter learned from Zhejiang Xindi Trade Co., Ltd. yesterday that the company's introduction of the Japanese brand --- Hello Kitty girl underwear series, this month will be officially listed on the mainland market. According to the person in charge of the brand's investment promotion department, the series includes bras, underpants, swimwear, aerobics, pajamas, etc. Unlike most adult lingeries that focus on mature sexy styles, the brand is aimed at market segments for girls' underwear. , Located in 18-28 years old fashion young women, product design style advocating lively and lovely, cotton-based fabrics, upcoming series of products reached a total of more than 100 models.

Unlike other similar girl-type underwear brands, the Hello Kitty girl underwear series is more high-end positioning, and the price is relatively high compared to other brands. The basic position is 180-220 yuan for bras, 200-250 yuan for pajamas, and 50-100 yuan for small pants. . In addition, the company will also launch "growth" underwear for 14-15 year-old girls at the same time, the price will be lower than the "girl-type", usually around 100 yuan.

The person in charge told the reporter that for the teenage market underwear market, most of the well-known brands in the mainland market have not formed a series of products. Although there are several similar girl-type underwear brands in the market, none of them have formed a climate and there are few sales shops. Therefore, young girls' underwear that focuses on youthful vitality will make up for the lack of style of the current underwear brand, especially to fill young girls' bras. There is a big gap in this underwear market, and the market has great development potential.

According to the responsible person, the Hello Kitty girl's underwear line has been launched in Japan, Europe and the United States and other countries, but only as an incidental product of the Hello Kitty brand, and did not independently open stores, and this time landing in the Chinese mainland market will be to store The form was introduced. An authorized dealer of Hello Kitty Girl's Underwear Store must have a wealth of experience in apparel business. The initial investment amounted to 10-15 million yuan, and the average monthly turnover of each shop is expected to be around 50,000 yuan.

As an extremely popular cartoon kitten, Hello Kitty has been engulfing the world with its unparalleled cuteness since its birth in Japan in 1974. The various derivative products related to it have also become popular throughout the world and are particularly popular among young people. Women's favorite. According to industry analysts, the launch of the Hello Kitty girl underwear store is likely to be sought after by many Hello Kitty fans.