Hong Kong Disneyland to launch new strategy to continue expanding the mainland market

Davenao, vice president of sales and tourism promotion for Hong Kong Disneyland who specializes in sales promotion in Beijing, said in Beijing today that in the coming 2007, Hong Kong Disneyland will launch new cooperation with its Mainland counterparts. Promotions, continue to expand the mainland market.

Davong said that when Hong Kong Disneyland opened its doors in 2005, as a new entertainment and holiday product that first appeared in the Asian market, Hong Kong Disneyland has made cooperation between Beijing and other cities in Mainland China an important goal. The company has established partnerships with more than 30 underwriters and more than 300 travel agencies, all achieving good sales results.

He said that in the new year, Hong Kong Disneyland will continue to set up special online services, reward sales plans, and “Hong Kong Disneyland flagship store” in Beijing, Shanghai, Guangzhou and Shenzhen, and Tianjin, Chengdu, Chongqing and Shenyang. Seven refreshing marketing strategies such as naming, travel trade discounts, conventions and incentive travel, will facilitate more visitors to Hong Kong Disneyland.