Emerald, from the end of the Ming and Qing Dynasties, flowed from Burma to the Central Plains. Due to the esteemed power of the Qing Emperor and the aristocrats of the Qing Dynasty, and its own gentleness and psychic, the material was superior to Baiyu and other characteristics to be popular in China. After more than four hundred years of development, it has finally formed a splendid and unique jade art and jade culture.
Colorful Yunnan handed down the country
The development of an industry is inseparable from the growth of outstanding companies in the industry. Today, there are nearly 10 well-known jade brands in Beijing, and there are no fewer than 20 professional jade business places. More than 90% of the large-scale integrated shopping malls have jade counters. The trend of the Beijing jade market naturally plays a guiding and promoting role for the national jade market. Now, no matter which city you are in, you don't have to go to Baidu. Just look back and you can see a lady wearing emeralds, or a gentleman who plays jade. Talking about the changes in the jade market in recent years, both the industry practitioners and the media in the jade industry, whether it is the jade collector or the ordinary consumer, have repeatedly mentioned the same name again and again - colorful Yunnan.
Colorful Yunnan handed down the country
A good brand must have a hard product. Colorful Yunnan was born in Kunming in the early 1990s. At that time, the tourism market had just started, and the jade in the market could be described as mud and sand. However, as a brand that has been determined to be a century-old store since its inception, Colorful Yunnan has chosen to be incompatible with the big environment at that time: from the mining of the original jade stone, it is strictly controlled to ensure the pure quality of the “Colorful Yunnan†jade, only sold in the store. A goods. Mr. Ren Huaican, the founder of the “Colorful Yunnan†brand, personally led the team to organize professionals to purchase from Myanmar, the only place of origin. General Manager Yang Peng of Kunming Colorful Yunnan International Jewelry Co., Ltd. introduced: “Our (seven colorful Yunnan) jade raw materials are all from Myanmar, and are only sent to colorful Yunnan direct-operated stores and brand franchise stores, never wholesale or distribution.†That's it. An independent and closed procurement, processing and sales system has made the colorful Yunnan jade almost synonymous with A jade. It has been operating jade for nearly 20 years and has not received a complaint about the quality of jade. It must be said that this is a miracle!
Colorful Yunnan handed down the country
Some people say that the sorrow of the jade industry is that it finds its own value but cannot establish a value system. Indeed, as the king of jade, the jadeite, due to the mineral nature of its polycrystals, is extremely difficult to identify and classify. Since ancient times, there has been a saying that “gold is valuable and jade is pricelessâ€, and its inscrutable value makes people feel mysterious. Since the ancient times, the management of jade has continued the practice of bargaining. Due to the uncertainty of the value standard, jadeite cannot be promoted and sold on a large scale, and it is even more difficult to build a brand. But aspiring and wise people have succeeded. Today's colorful Yunnan jade has a pricing team composed of experienced jade experts, each of which is jointly priced by experts.
Colorful Yunnan handed down the country
Spread jade knowledge and inherit the jade culture. When you walk into the colorful Yunnan, you will find that it is more appropriate to call it the Jade Jewelry Museum than to say it is a shopping mall. Because you can not only purchase the jade jewelry of your favorite, but also appreciate the precious and exquisite jadeite jade, learn the jade jewelry knowledge, and appreciate the jade culture for thousands of years. In Beijing colorful Yunnan jade jewelry flagship store, displaying nearly 100,000 pieces of jade products, also dedicated to the jade culture and jade professional knowledge exhibition space, using a large number of physical objects, pictures, showing the essence of China's seven thousand years of jade culture and jade culture The context of development. After strolling around, I always feel that I know and understand the jade in the subtle. “Colorful Yunnan jade is only sold to people who know jade and love jade.†The words that Mr. Ren Huancan, the founder of the colorful Yunnan brand, said more than ten years ago are still circulating in colorful Yunnan.
Colorful Yunnan handed down the country
Until the 1980s, reform and opening up were fully implemented, and the expansion of market demand and the impact of the international jewelry market evoked the revitalization of the Chinese jewelry market. Even so, despite its special physical properties, the jade market has developed, but its pace is far behind the gold, diamonds and other jewelry. Take the jade market when colorful Yunnan jade enters Beijing as an example. At that time, Beijing did not have a high-profile jade brand, and there was no professional, high-grade jade store. There are two main channels for the sale of jadeite: one is to rely on the major shopping malls to operate, the scale of operation and product categories are very limited; the other is the scattered trading market, the general consumers lack of jade appreciation knowledge, plus these trading markets There is no quality guarantee on the jadeite, and it is often hoped that "Cui" will be deterred. The scale is small, the category is small, the quality cannot be guaranteed, and the downturn in the jade market is not surprising.
Long Cargo Pants,Men's Pants,Men's Trousers,Men's Long Casual Pants
zhejiang tianjin import and export co.,ltd. , https://www.tianjintextile.com