On April 17, 2017, Malang MaxChic released the new spring/summer 2017, which was launched in Jingdong. The well-known Italian women's Malang MaxChic joins the national goddess famous actor Liu Tao on the theme of "Free Dancing and Unleashing Youth", and enjoys a beautiful spring and summer women's feast with various domestic fashion media. Jingdong Women's Wear is the first launch platform, and at the same time, the online Jingdong Apparel Malang Brand Day Promotion Campaign will be launched to realize the consumer shopping experience.
Liu Tao, the spokesperson of the Malang brand, shared the experience
The design of this spring and summer women's conference was inspired by the elegant ballet, the gorgeous and unrestrained Frangingo and the modern dance full of tension and freedom. As the spokesperson of the Malang brand, the national goddess Liu Tao shared her insights on fashion wear. In addition, well-known makeup artist Wu Hao also brought professional fashion guidance to the audience. Ms. COCO, the chief designer of Malang, believes that the most special and precious thing is to “follow her own heartâ€. She advocates women to admire themselves, to pamper themselves, to release themselves, to be a free woman.
Let female consumers "walk around" in Jingdong women's clothing
Wang Lijie, general manager of Jingdong clothing and apparel, attended the event to explain that female consumers are more attractive in buying apparel. Jingdong has been pursuing how to create an online “shopping†shopping experience, constantly upgrading products to create shopping scenes, and improving the new rate of clothing to satisfy consumers. The new "claims, do a good job of wearing content marketing, introducing fashion trends. We will continue to deepen our cooperation with Malang and continue to explore in the women's field to meet the different shopping experiences of consumers.
The four theme series of Malang vividly
Since its inception in 2009, the Italian women's brand Malang has always adhered to the philosophy of “Love nature, advocating freedom, and discovering oneselfâ€. The Chinese and foreign designers have designed together to interpret women's yearning for nature and good life. The movement and joy of "freedom and freedom" in the depths of the soul. Malang women's styles, fabrics, design, workmanship, etc. all reflect the strong Italian style. The Malang brand has been implementing this brand concept to the greatest extent through independent design, self-production and independent sales. Malang hopes to change her mood and brighten her life through the change of clothing. Women can be more comfortable in their familiar situations and more confident in unfamiliar situations.
Flamenco series - passionate and free and easy
Flemingo is not only a passionate dance, but also a generous, fanatical, unconstrained and unconstrained lifestyle. This season, Malang uses the flowers, folds and large areas of bright colors to interpret Flamingo's publicity and grandeur.
Ballet series - fresh and elegant
Fresh colors, elegant silhouettes, full of fairy tales come face to face, Malang applies lace, organza, perspective, beading and other details to the women's skirt, creating a noble and elegant swan image.
Modern dance - true and natural
How to express oneself, express people's true feelings, and reflect modern social life has always been a philosophical and aesthetic proposition that modern dances are constantly pursuing. It is also the soul of the dance that modern dancers pursue. In this season, Malang expressed women's freedom and independence with simple lines and simple color schemes.
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