Mark Huafei presented the "Flying Tian Dunhuang" series at the PITTI UOMO Men's Wear Exhibition

On June 11-14, 2019, Mark Fairwhale was launched in the underground hall of the "GROTTE" in Florence, Italy. This debut is the country's tide leader with the new "Flying Tian Dunhuang" series, the first time to participate in the PITTI UOMO men's wear show, while joining the Chinese independent designer brand 8ON8 and the pioneering creative designer brand JUST IN XX, together with the Chinese multi-faceted brand Design strength.

PITTI UOMO is the world's top men's fashion show, first held in a gallery called "Pitti Palace" in Florence, and Uomo is the meaning of "men", gradually becoming a prestigious men's fashion show, gathered in January and June each year. Thousands of well-known brands and the most accented men in the world. This is the 96th PITTI UOMO Men's Wear Exhibition, and it is also the first time China has been invited to become the guest country of the Guest Nation Project. In order to showcase Chinese culture and fashion to the world, the project name is officially designated as “Guest Nation China”, which is also an excellent opportunity for China to show its culture and fashion, digital and creative industries to the world.

Under the Tmall National Action Group, Mark Huafei, an important partner of the “Guest Nation China” project, strives to break the era's definition of the trend. The joint Chinese independent designer brand 8ON8 and the pioneering designer brand JUST IN XX launch a new brand. The “Flying Tian Dunhuang” series promotes the domestic brands to the world. Dunhuang is an important connecting point of the world-famous “Silk Road”. It is also the first multi-industry complex in China that mixes Chinese and Western cultures. Through Dunhuang Feitian murals, it depicts the “cosmic view” of ancient China and is a harmonious dialogue among different civilizations. And the cognition and imagination of the sky in different periods in ancient China, and Dunhuang is also the space base for modern space exploration in China. Inspired by the series, the “Flying Heaven and Dunhuang” series links and integrates the two interpretations of traditional and modern. The personality printing and the trend profile show the “national tide” multi-faceted style, and the multi-trend design shows the “Dunhuang of China” to the world. Artistic power.

During the exhibition, Mark Huafeiite took the “Flying Sky Dunhuang” cooperation as the center, and placed the new men's collections in different positions in different spaces, providing visitors with a novel and unique and complete three-dimensional brand experience, clearly accepting the brand 8ON8 and JUST IN. The value of XX is passed.

8ON8 conveys the interpretation of designer LI GONG's aesthetics about retro futuristicism. Based on LI GONG's new design perspective, he combines his imagination of perfect life and uses everyday life as a reference to build a special 8ON8. An aerial idealistic world that conveys a mature youth culture.

JUST IN XX designer Zhou Yuying, Taiwan's first designer to board The Shows in New York's official fashion week, designed to closely embrace the humor and reflection in the cultural conflict between China and the West, [Ancient (traditional), modern (modern), medium The concepts of (Oriental) and Foreign (Western) can be reflected in the series designed by each season.

At the PITTI UOMO men's wear show, Mark Huafei has a trend of smell, fully blending avant-garde fashion with Chinese classical art, and stitching novel creative forms with artistic atmosphere, bringing the scene into the wonderful world wave fashion world created by Mark Huafei. . In line with the trend of fashion, the unique style of national style highlights the unique fashion potential of the younger generation of China, and the trend of men's fashion from the perspective of local brands.

In the "Flying Tian Dunhuang" series of men's clothing, the space sense Down Jacket and the Dunhuang printed sports jacket will perform the "national tide" personality. Mark Huafei combines diverse art and aesthetic expertise, using a loose version of the art of loose-fitting men's sweaters, retro minimalist tailored coats, and silk trousers with classical elements complement each other. From the perspective of international trends, we examine the changes in Chinese youth dress, using the artist's hand-painted rocket as a design element, and launching a new sweater with a bold and bright color, which is a combination of key colors and background colors, showing a unique brand trend attitude and self-expression of the wearer.

Mark Huafei has positioned a multi-cultural art brand, integrates a wide range of trend cultures, and seizes the opportunity to land in the international mainstream street market, becoming an internationally competitive Chinese representative street fashion brand. With the unique inclusiveness, topicality and de-differentiation of the unique wearing experience, the Mark Huafei brand DNA will be conveyed as a whole, and the local independent personality tide brand will rise up, let the world witness the rise of China's national tide.

About "Mark Huafei"

Founded in 2002, it is the largest original art fashion brand of Mark Huafei Group. With unique pattern art, innovative art craftsmanship and trend profile, it breaks the gender boundary and independently goes to the age-oriented market communication mode. Consumers without gender design.