Seeing Senma to seize the market

"Dapeng starts with the wind." In the past 20 years, he has made a "dark horse" in China's apparel industry: long-term cooperation and win-win development with upstream and downstream suppliers and franchisees. He successively joined the "Pearl River Delta" and "Yangtze River Delta" and Hubei and Shandong. Nearly 500 manufacturers with strong production capacity, strong technical force, and excellent product quality cooperated and expanded nearly 8,000 sales outlets across the country across 31 provinces and cities across the country. It is characterized by virtual management and leads the trend of leisure apparel - Senma Group.

On December 18, 1996, Qiu Guanghe, who was a veteran and who first tasted the virtues of doing business, accurately grasped the clothing categories in casual wear on the basis of mastering a lot of first-hand materials in the clothing market, researching, analyzing, and capturing fashion trends. , Make the fresh and fashionable "Summer Costume" quickly stand out in the clothing market, quickly occupied the market commanding heights.

At the beginning of 2000, in the face of the global wave of economic integration, Qiu Guanghe pondered and established a new concept of “virtual management”, actively explored this new business model, and used brand culture to promote the marketing network. It changed the traditional mode of production and operation, diluting production workers, manufacturing plants, machinery and equipment, and compressing the cost of capital at the manufacturing end. Through specialized division of labor and coordinated production, the “production chain” was transferred to professional production enterprises, and the business focus shifted to the brand. Business, R&D and design, talent construction, market development, etc. By the end of 2000, this new “karate” business model enabled the Summa clothing brand to quickly start throughout the country, and its popularity rose sharply. The number of franchise stores across the country increased to 320, and the total system sales amounted to 173 million yuan.

Senma further established the business philosophy of taking the first tree brand to occupy the market and creating a brand-name map, focusing on product quality improvement and corporate image enhancement, highlighting the leisure culture connotation. To this end, “Summa Apparel” has continuously developed casual clothes that cover the *** series and nearly 1,000 kinds of styles. The products pursue personalized and unique cultural tastes, lead the fashion trend, show youthful vitality, and are highly favored by consumers. The balabala children's wear brand, which was established through brand extension, has outlets all over the country. Afterwards, the industrial chain has expanded into the field of shoes and accessories. The products cover 127 categories. On March 11, 2011, “Summa Apparel” was listed on the domestic A-share market, and the market value ranked first in the domestic apparel industry. Today, Summa's “Summer” brand is the second largest casual apparel brand in China, and “Bala Bara” brand is the largest child apparel brand in China.

On October 1st, 2015, Semir built a “Dream Town”, which is the largest children's commercial complex in the country with a total investment of 250 million yuan and a floor area of ​​50,000 square meters. It is 1.3 million children and surrounding areas in Wenzhou 240 The children and adolescents group has built a “town” for children’s cultural creativity “dream catching up”, “dream building” and “refining dreams”.