Introduction: After the establishment of the Ministry of Culture and Tourism, the multi-dimensional integration of culture and tourism has become an important starting point for the transformation and upgrading of tourism destinations. Recently, Xuchang of Henan Province has made an effective attempt in the integration of cultural tourism. The 12th Three Kingdoms Cultural Tourism Week, which just ended, has undergone four major upgrades in different aspects: event experience, festival IP, comprehensive communication, and marketing effectiveness. It has achieved remarkable results. During the May 1st holiday, the number of tourists reached 1.281 million, far exceeding the level of previous years.
A few days ago, the 12th Three Kingdoms Cultural Tourism Week was co-sponsored by the Henan Provincial Department of Culture, Henan Provincial Tourism Bureau, Henan Provincial Department of Education, Henan Provincial Sports Bureau, Henan Provincial Postal Administration, Henan Post Company and Xuchang Municipal People's Government. The historical and cultural city of Xuchang ended successfully. This year's Cultural Tourism Week, with the theme of “Mr. Your Extraordinary Three Kingdomsâ€, lasted from April 28 to May 3. During the period, the festivals were colorful, the tourist attractions continued to be hot, the flowers were popular, and the self-driving tour became mainstream, and the comprehensive benefits of tourism increased significantly. According to statistics, during the May 1 holiday this year, Xuchang received a total of 1.282 million tourists, and the total tourism revenue reached 1.025 billion yuan. The culture of the Three Kingdoms has lived up and fired in Xuchang. The fusion of travel and travel has written a new excitement of the whole world. The future of Xuchang is worth looking forward to.
Opening ceremony
Innovative Literature and New Experience Xuchang 26 Cultural Tourism Activities Make the World Eye-opening
This Xuchang Three Kingdoms Cultural Tourism Week, driven by the culture of the Three Kingdoms, with innovative image, innovative experience, and innovative communication, spurred new consumption of cultural tourism, is a powerful attempt by Xu Chang to implement the new cultural strategy of culture. During the period, a total of 26 activities were planned for the opening ceremony, investment promotion activities, cultural tourism exchange activities, cultural activities and tourism activities. In addition to inheriting the first eleven classic events, it also arranged more innovative and lively activities in combination with practical and innovative ideas.
Xu Wuyue, the mayor of Xuchang Municipal Government, said at the opening ceremony that since 2007, Xuchang City has continued to build the Three Kingdoms Cultural Tourism Week brand, which is the twelfth this year. The Three Kingdoms Cultural Tourism Week has become a city card and gold signboard for Xuchang. Compared with previous years, this year's Three Kingdoms Cultural Tourism Week has a brand new LOGO and IP image. The theme activities will be younger, more interactive and more focused on the experience of the citizens. Welcome guests from home and abroad to Xuchang to "go into the Three Kingdoms" .
This kind of emphasis on the experience and experience of the upgrade, let visitors really feel the "green plum cooking on the hero, eat, drink and play in Xuchang" play atmosphere. During the play, you can participate in exchange-oriented academic events, such as the Three Kingdoms Cultural Summit, the high-end dialogue of the whole country tourism, the launching ceremony of the study tour, the investment promotion activities, the "Tianjiao Confucianism", the three-nation cultural college students' TV debate contest, etc. "Indulge in the culture of the Three Kingdoms, such as the Jian'an Bookstore activities, the performance of the Three Kingdoms melodrama performances and other Huimin activities, "good drama and even Taiwan"; and "Blood of the Three Kingdoms - Huadu Spring", the first Shoushan Rape Flower Tourism and Culture Festival, Luzhou City The beautiful village tour series of activities, with flowers as the medium, meet you golden spring. "Good-moving" tourists can also join the activities of the Three Kingdoms Sports Campaign, the "Three Camps" camp, the second square dance competition, the cultural creativity and tourism product design competition, the Changge folk culture activities, "钧都-找å°"The Potter" and the first show of Cao Wei Ancient City, show their talents in the Three Kingdoms Cultural Tourism Week. During the cultural tourism week, there are more famous Xuchang cuisines - Zhangzhou thirteen bowls, Jixian noodles, Fuling hanging stoves, Caowei ancient city Hu spicy soup... with tourists to taste the delicious Three Kingdoms.
Shenque Ancient Town
It is reported that only Xuchang Shenque Ancient Town Scenic Area received 62,000 tourists during the May 1st Golden Week. The Shenque Songs Hotel was opened for trial during the May Day period. Visitors came to an endless stream and the popularity was overwhelming.
Innovative cultural tourism new image IP culture drive industry upgrade
Cultural IP is an important force driving the transformation and upgrading of the tourism industry. The brand LOGO and IP image of the Three Kingdoms Culture Tourism Week, which was created by Jingjing Group's landscape marketing, “Dayu†and “Xiaoyan†were amazing. Xu Qing, chairman of Jingyu Group and founder of Mama Travel Network, said that Xuchang has accumulated rich and rich cultural heritage in the long history. This is Xuchang's unique advantage. And to let Xuchang's characteristic culture enter thousands of households, it is inseparable from IP. IP is the personalized expression of the brand. The IP image of the brand representing the Three Kingdoms Cultural Tourism Week will not only enhance the interaction with tourists, but also be able to use IP as a line to connect all aspects of tourism, housing, travel, travel, shopping and entertainment. The feeling of the cultural characteristics of Xuchang three countries.
LOGO is one of the focuses of creating a festival brand. Standing from the perspective of combining resources and culture, the Xuchang Three Kingdoms Cultural Tourism Festival LOGO combines three beautiful ribbons with the resources of the three countries to represent the sense of communication and cultural exchange. The figure is also close to the shape of the flower lotus and the moat in Xuchang City, highlighting the advantages of the city's core resources, and also like a hand, which means that the cultural tourism will be greatly enhanced by the Xuchang Cultural Tourism Week. The IP image is an important medium for brand personality expression. It creatively applies the form of CP and named it “Dayu†and “Xiaoyanâ€. It selects the characteristics of the civil and military officials in the Cao Wei period and the accessories of the costumes as design references. The cultural characteristics of the people are re-created, highlighting the characteristics of the IP image is also very strange, one character and one Wu. Daxie used the characteristics of the civil servants in the Three Kingdoms period to carry out the image design to make it conform to the temperament of the civil servant. It is the representative of wisdom and righteousness; Xiao Xiao used the costume characteristics of the military commanders of the Three Kingdoms period to carry out the image design to make it conform to the temperament of the military commander. Brave and love the "playing" soldiers. Combining Xuchang's essence of the Three Kingdoms culture with the popular pop culture, it upgrades an ordinary festival to an IP-type festival, which enables people to taste the cultural heritage of Xuchang and the three countries more intuitively, more easily, and more deeply. Widely popular with tourists.
Xuchang Three Kingdoms Cultural Tourism Week IP Image: Daxie, Xiaoyan
Spread a comprehensive upgrade of new content, new channels, new concerns
In addition to the experience of tamping activities and the “internal strength†of IP image upgrades, this year’s Cultural Week has promoted such “external work†through comprehensive communication, and expanded the influence of the Three Kingdoms Cultural Tourism Week by the proportion of geometric series. At the same time, the Three Kingdoms Tourism Culture Week will be better settled, increasing the assets of the Xuchang tourism brand.
Through the cooperation with the scenic area, precise and comprehensive planning was carried out throughout the cultural week, the warm-up period, the active period and the warm-up period. Outdoor hard and wide-spread Internet social communication, TV broadcasting linkage, echoed from the media and official news, formed a "three new" efficient communication loop.
The new content, compared to the promotion methods of the past several cultural weeks, Xuchang City boldly used a series of animations like MG (moving image), H5 webpage, etc., which has high dissemination on the Internet. The content form has greatly stimulated the enthusiasm of Internet people to participate. Among them, the interactive H5 webpage, through the latest image capture technology, visitors experience a unique experience of crossing the Three Kingdoms. On the first day, more than 10,000 people participated in the experience. Compared with traditional media, the New Channel has paid more attention to the new media, especially the soft cooperation of social media. Through the personal experience and recommendation of opinion leaders and tourism experts, the communication has been significantly increased. Acceptance and credibility. New attention, through the Internet media, broke the geographical restrictions, the entire spread of coverage from Xuchang to Henan from Henan to the north and other first-tier cities, so that more tourists who have never heard of Xuchang tourism resources and the Three Kingdoms Cultural Festival for the first time To Xuchang. Through the “new†precision marketing of traditional media and Internet media under the new “Internet +†tourism format, Xuchang and Jingyu Tourism Marketing Company have jointly launched a new chapter in the effectiveness of tourism promotion.
Deep dialogue Xuchang explores the culture-led global tourism development
The cultural tourism exchange activities of the Three Kingdoms Cultural Tourism Week carried out the three-nation cultural summit, the high-end dialogue of global tourism, and the deep integration of cultural tourism integration. The government, enterprises, experts and scholars talked in many ways, and the cultural tourism development of Xuchang was provided.
On the high-end dialogue on tourism development hosted by Sun Xiaorong, member of China Tourism Industry Reform and Development Advisory Committee, Li Yanqing, deputy director of Henan Tourism Bureau, chairman of Jingyu Group, founder of Mama Tourism Network, Hong Qinghua, expert of China Tourism City Federation Zhang Hui, deputy director of the committee, and Gao Ge, director of the Cultural IP Special Committee of the National Cultural Science and Technology Innovation Service Alliance, took Xu Chang as an example to discuss the theme of “Cultural-led global tourism developmentâ€. What are the unique advantages of Xuchang in the overall pattern of Henan or Central Plains urban agglomeration? In addition to the enamel culture of Shenque Ancient Town, how to activate Xuchang’s three cultural brands: “Three Kingdoms Culture, Flower Culture and Water City Cultureâ€? Good use of advanced technology and capital operation, so that the cultural tourism industry realizes "soul possession"? How to co-ordinate and aggregate cultural innovation, and take the integration of culture and travel as the starting point, let Xuchang realize the small tourism pattern to "Yiyou, Yishang, "Yiyi, livable" the fundamental transformation of the global tourism pattern? The guests exchanged their views and ideas and jointly contributed wisdom to the development of Xuchang cultural tourism industry.
High-end dialogue on global tourism
Xuchang, the 12th Three Kingdoms Cultural Tourism Week, cultural tourism integration development, deep docking activities, Shanghai Seaview Tourism Magic Economic Group, Guangzhou Lifeng Culture Technology Co., Ltd., Shanghai Xiaohong Network Technology Co., Ltd., Shanghai Yipin Culture and Creative Technology Industry The Group and Pig Bajie.com Henan Company have successively promoted and made suggestions for the development of cultural tourism in Xuchang City, and carried out with the leaders of the cultural tourism department, the A-level tourist scenic spot, the cultural and creative enterprise, and the cultural tourism industry key project of Xuchang City. Exchange. Vice Mayor Zhao Shuhong pointed out that this is a collision of ideas, the sharing of ideas, the real touch, the surprise, the harvest, and the deeper expectation of the event. communicate with. In order to promote the transformation and upgrading of the cultural tourism industry in Xuchang City, she stressed that it is necessary to highlight the problem orientation, take advantage of the situation, calm down, deepen research, integrate innovation, make overall planning, continue to coordinate, promote transformation, and firmly establish innovation, coordination, green, and openness. And share the five development concepts, especially to put green development in a more important position. It is necessary to open up cooperation and create a better life. Through the two-wheel drive of culture and technology, we will strengthen the full experience of culture, gather wisdom and wisdom, and constantly learn from, innovate and transcend, highlight brand leadership, and jointly promote the transformation and upgrading of Xuchang's cultural tourism industry. Together, we will create a better tomorrow for Xuchang culture and tourism that can satisfy the people's longing for a better life.
Actively improve the business environment Xuchang signed 28 projects with a total investment of 14.96 billion yuan
On the afternoon of April 28th, the signing ceremony of the 12th Three Kingdoms Cultural Tourism Week Xuchang City Promotion and Cooperation Project was held at the Xudu Grand Theatre. A total of 15 projects were signed on the site with a total investment of 11.15 billion yuan. Xu Wuyue, deputy secretary of the Xuchang Municipal Party Committee and Mayor, delivered a speech. Wang Zhihong, member of the Standing Committee of the Municipal Party Committee and Secretary of the Municipal Party Committee, attended the meeting. Chairman of Tianjin Henan Chamber of Commerce, Chairman of Tianjin Haijiali Group Song Fujin, Chairman of Ningxia Henan Chamber of Commerce, Chairman of Ningxia Fangyuan Construction Engineering Co., Ltd. Huaguipu, Chairman of Shanghai Xuchang Chamber of Commerce, Chairman of Shanghai Kuntai Industrial Group Co., Ltd. More than 160 eminent personalities and entrepreneurs from Jianping attended the signing ceremony.
Hu Wuyue pointed out that with the integration of Zheng Xu into the strategy of Henan Province, the Sino-German (Xuchang) SME Cooperation Zone was officially approved, and the three-dimensional transportation system integrating high-speed rail, high-speed, aviation and municipal railways is more perfect, urban environment More livable and suitable for business, Xuchang is becoming a fertile ground for people of insight at home and abroad to invest and develop. We will thoroughly implement the spirit of the important speech delivered by General Secretary Jin Ping at the Boao Forum for Asia, unswervingly follow the path of reform and opening up, continue to expand the open field, relax market access, and open the door for Xuchang's opening. We will be a good "console" for project construction and enterprise development, active service, true service, and fine service. We will create a pragmatic and efficient government environment, a safe and stable production environment, a comfortable and convenient living environment, and create a collaborative effort with entrepreneurs. A bright future for cooperation and win-win.
During the Three Kingdoms Cultural Week, a total of 28 projects were signed and 2 cooperation framework agreements, with a total investment of 14.96 billion yuan. Among them, 13 investment projects were signed on April 19, 2 framework agreements, total investment of 3.81 billion yuan; 15 projects signed on April 28, with a total investment of 11.15 billion yuan, and the project investment amount is more than 100 million yuan, of which investment There are 5 projects with a total investment of more than 1 billion yuan, namely: Jiangsu Zhongnan Construction Group Co., Ltd. and the urban-rural integration demonstration zone signed a Zhongnan Nantong commercial complex project with a total investment of 3 billion yuan; Beijing Oriental Garden Environment Co., Ltd. and Fuling The county government signed a total investment of 1.21 billion yuan in the Fuling County Wholeland Tourism Pastoral Complex Project; Country Garden Holdings Co., Ltd. and Henan Kangtai Real Estate Co., Ltd. signed a total investment of 1.2 billion yuan in the Shilihuahai Tourism Holiday Health Care and Pension Project; Nanjing Red Sun Group and The characteristic commercial district of Yucheng County has signed a world village smart supply chain industrial town project with a total investment of 1 billion yuan; Shandong Chenming Group and Weidu District Industrial Cluster District have signed a total investment of 1 billion yuan per year for 2×100,000 tons of cultural use. Paper production line project.
Culture and Ecology Help Polish Xuchang City Business Card
Xuchang is a historical and cultural city. It is located in the central part of Henan Province, in the hinterland of the Central Plains, with a long history and culture. It is known as the "Wei Du", "Hua Du", "Yu Du", "Smoke Capital", "Medicine" and the "Three Kingdoms Culture". The township, the hometown of the culture of wax and plum, the hometown of ceramic culture, and the hometown of tobacco culture are the four townships. In particular, the glorious history of the Han and Wei Dynasties has become Xuchang's unique human resources. The “Hometown of Three Kingdoms Culture†is worthy of its name. Although it has survived for thousands of years, history still exists, and legends and relic sites abound. The rich Three Kingdoms culture nourishes the city of Xuchang. temperament. The culture of the Three Kingdoms is the most representative historical culture of Xuchang and the largest cultural, cultural and cultural treasure of Xuchang. The 120-year Romance of the Three Kingdoms involved 52 times in Xuchang. Among the 300 cultural sites in the three countries, Xuchang accounted for 80. In 196 AD, Cao Cao greeted the Han Emperor and moved the capital to Xu, making Xuchang at that time a political and cultural center in northern China. After thousands of years of vicissitudes of life, in the streets and streets of Xuchang, the waters of the Three Kingdoms and the ancient charm of the millennium are still flowing.
Xuchang is an ecological and livable city. Has won the "National Double Support Model City", "China Excellent Tourism City", "National Garden City", "National Forest City", "National Health City", "National Civilized City", "National Water Ecological Civilization City", "Country Eco-garden city and many other honorary titles. Especially in the construction of water ecological civilization, by revitalizing water resources, doing a good job of “water articlesâ€, enhancing the image of the city and planting ecological advantages, the water system pattern of “three lakes, four seas, three rivers, one water and one lotus city†has been basically completed. From "Dry City" butterfly to "Northern Water Country".
The long history and culture and the ecological natural environment are two important factors for Xuchang to develop tourism economy. The Xuchang Municipal Party Committee and the Municipal Government attach great importance to the development of cultural undertakings and tourism, relying on Xuchang Caowei culture, ecological culture, enamel culture and other unique tourism resources to further promote the development strategy of “Beautiful Xuchang, Global Tourism†and strive to create “Cao Wei†The ancient city - the journey of wisdom, the "sacred ancient town - experience tour", "living flower city - leisure trip" three travel business cards, the ecological environment is more beautiful and livable, the city charm is increasing day by day, stepping into the new era of global tourism. In 2016, the National Tourism Administration announced the establishment of the second batch of “National Global Tourism Demonstration Zonesâ€, and Xuchang Weidu District and Fuling County were selected. At present, Xuchang is planning the Xuchang National Health and Endowment Demonstration Zone, with “one core, one garden and seven small towns†as the spatial layout, and “three leading, six key and six cultivations†as the industrial layout, focusing on the development of “four districts, one land and five demonstrationsâ€. pattern.
The Three Kingdoms Cultural Tourism Week helps Xuchang become a big IP
This year's Three Kingdoms Cultural Tourism Week is a long-term implementation of the spirit of the 19th National Congress of the Communist Party of China, firmly establishing and consciously practicing the concept of innovation, coordination, green, openness, and sharing development, and implementing the strategic deployment of the provincial party committee and the provincial government to “build a cultural highlandâ€. The action is also an important measure to further inherit the culture of the three countries, polish the card of Cao Wei, and promote the rapid development of Xuchang's economic, social and cultural tourism industry. In accordance with the principle of “government-led, social participation, market operation, simple and pragmaticâ€, this year's Cultural Tourism Week continues to dig deep into Xuchang's characteristic culture, integrate Xuchang cultural tourism resources, and strive to create the brand image of Xuchang's “Cao Wei's Capital, Wisdom Journey†To attract more tourists and merchants to Xuchang sightseeing, investment and entrepreneurship, and promote Xuchang to become an important position and tourist destination for the study of the Three Kingdoms culture, further promote the prosperity and development of Xuchang cultural tourism industry, accelerate the construction of strength Xuchang, vitality Xuchang, charm Xu Chang.
Since 2007, Xuchang has successfully held the 11th National Cultural Tourism Week. In the past 11 years, the Three Kingdoms Cultural Tourism Week has become a well-known festival brand in the central region and even the whole country. It has become a powerful symbol for enhancing the image of Xuchang, promoting strategic resources for cultural prosperity, promoting economic development, and expanding opening up. Through the annual Three Kingdoms Cultural Tourism Week, Xuchang City closely follows the cultural heritage, vigorously promotes and promotes Xuchang's cultural resources, and further polishes the cultural cards of Xuchang's three countries; closely follows the tourism promotion, integrates the city's tourism resources, and promotes boutique tourism routes to create The global tourism brand will promote the accelerated development of the cultural tourism industry; closely follow the investment attraction, continuously improve the pertinence, effectiveness and precision, and ensure the signing of a number of projects and landing a batch of projects. At the same time, through the holding of the Three Kingdoms Cultural Tourism Week, hundreds of rich cultural feasts have been brought to Xuchang citizens. Millions of students and citizens have participated in essay writing, calligraphy and painting exhibitions, artistic performances, and wisdom and integrity in the story of the Three Kingdoms. Deep into the hearts of Xuchang citizens, it has created a good atmosphere for the construction and construction of the cultural city of the Three Kingdoms. The activities of the Three Kingdoms Cultural Tourism Week are richer in content, more innovative in form, and more outward-oriented. By discovering the cultural connotations of the three countries and spreading the essence of the three countries' culture, they will once again bring a gorgeous cultural feast to Xuchang citizens for foreign tourists and merchants. Open a window to understand Xu Chang.
Responsible Editor: Business Internship
A little boy can choose black, yellow, light blue, off-white, orange, or gray, khaki, apricot to wear a sweater. The colors are more atmospheric and don't pick skin color. Anyone can control it. It can be matched with The shape of the cartoon pattern.
We also have a variety of children's clothing for sale, welcome to consult us. Gongguan Yumuran Garment Co. Ltd is a clothing industry enterprise engaged in many years, mainly selling baby Boys jackets, baby Girls jackets, custom baby jackets, custom baby coats, baby coats, baby boys coats.
boy sweater,baby boy sweater,poor boy sweater
Dongguan Yumuran Garment Co.Ltd , https://www.1movingkidsjacketes.com