The PONY brand was born in 1972. The V symbol of victory is its famous identification symbol. The brand name was named after the 19th-century postman sent a letter through a pony. The PONY in the late 1970s is regarded as the number one symbol of professional sports shoes. It is not only the designated sponsor of the Canadian Olympics. More than 25% of the players in the NBA are wearing PONY. Even Pele, the boxing player, and Ali, a boxing player, are playing. Also put on PONY, is the darling of the sports industry.
PONY, which is actively entering the China market today, is operated by Shanghai (Xinchuanbu) International Trading Co., Ltd., which is wholly owned by the Hong Kong-listed investment company Xinyi Group.
At the beginning of the new year in 2008, PONY held an unusual PONY08 new party in the HONEY HONEY bar on the Huaihai Road in Shanghai. Guests from all over the world gathered together. What impressed everyone was not only PONY's unique product show, but also its enthusiasm and sense of fashion filled with American culture. Among them, the disco-inspired product line in the 70s of the United States further shocked the audience. A historic trend of culture will begin. PONY is now the most fashionable choice in the fashion world!
On the evening of the event, PONY invited the freshman artist representatives Luo Kaiyuan, Wang Jiaxuan, and people from all walks of life in Shanghai. He was greeted by SMG's Dalong and brought a wonderful 70's style presidency to the audience. The unparalleled trend of fashion brought to PONY.
In the old school retro shoes popular now, PONY has a rich historical background is not only popular essential shoes brand, in 2008 has introduced more than a hundred models of clothing. Among them, the Disco series continues the retro boom, and PONY will continue to play the disco style of the 1970s and the modern nightclub culture. The dazzling DJ masters, unstoppable enthusiasm, passionate dances and depicting the nightlife. The vivid geometric pattern uses the speaker's ring diaphragm as a blueprint. The combination of twinkling lights, air vibration and melody, coupled with eye-catching colors, creates an atmosphere of psychedelic flow that fully reflects PONY's uniqueness. Retro colors.
Another product worth recommending is the Organic series for women. The source of inspiration is the natural beauty of women and the contrast of colors. It also matches the global trend of greening and returning to nature. It combines trees, clouds, Water and other design elements in nature, the Organic collection creates a sense of tranquility and vitality. In the modern leisure sports environment, these irregular patterns originating from nature bring about a youthful and new-born beauty.
In the winter of 08, the graffiti series is a must-have for the influx of people. PONY brings American street culture to China, and will cooperate with international professional graffiti people in 2008 to perform graffiti performances and training throughout the country. This will give young people who like street culture the opportunity to experience the most important graffiti art. This fanatical underground culture transcends age, gender, and ethnicity. Only PONY can demonstrate this unique spirit of freedom.
Today's PONY has jumped out of the restrictions of pure sports goods, including Hollywood superstars who are also rushing to embrace. Chaoxing stars such as Justin, Kristin and Paris Hilton are also PONY’s loyal fans, from shopping to shopping. Party, from show to concert, they always wear their favorite PONY brand.
The value of this brand of PONY has far exceeded the meaning of any single product.
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