Editor's note: This article tells everyone about the actual investigation of cashmere sweaters on the market. Strong cold air strikes. Many consumers in southern China have begun to purchase winter clothes. Among all the winter clothes, cashmere sweaters are known as soft gold. Because of its light texture, softness and warmth, it is widely welcomed by consumers. However, many consumers have complained that there are quality problems such as fading and shrinking of cashmere sweaters that are bought at high prices.
The strong cold air struck. Many consumers in southern China began to purchase winter clothes. In all winter clothes, cashmere sweaters known as “soft gold†are widely welcomed by consumers because of their light texture, softness and warmth. Cashmere is scarce and natural. The price is high, but the reporter visited the market to understand that the current market price of cashmere sweaters vary widely: the price of large-brand cashmere sweaters are more than 1,000 yuan, and some even as high as 10,000 yuan; small shops and parts of Taobao shops cashmere sweater prices Just a few hundred dollars or even tens of dollars. In addition, there are many consumers who believe that the cashmere sweaters that they bought at high prices suffer from quality problems such as fading and shrinking.
How can the price of cashmere sweaters be so far away? Can you buy real cashmere at a premium price? To this end, the Nanfang Daily reporter conducted a special investigation. During the interview, the reporter found that the cashmere products market has the problem of the concept of stealing and misrepresentation. , And because the test of cashmere is difficult to identify, this kind of chaos is very difficult to contain, and unscrupulous businesses are shoddy and shoddy.
phenomenon
"Cashmere sweater" price difference
The reporter visited Tianhe City, Zhengjia, Guangbai and other shopping malls and found that the cashmere sweaters sold at counters in shopping malls are relatively expensive, and the prices are all over a thousand dollars. Cashmere sweaters under 2000 thousand yuan are rare. However, in order to attract customers, each Brands have given discounts, and some of the thousand or more cashmere sweaters can be as low as 700 yuan after being folded.
Compared with the price of cashmere sweaters in shopping malls, cashmere sweaters on Taobao and cashmere products are cheaper. Enter “cashmere sweaters†at Taobao and search for the cheapest cashmere sweaters for only 24 yuan, the highest sales volume. Cashmere sweater price is only 178 yuan; search "Hengyuan Xiang cashmere sweater", the cheapest only 50 yuan.
Cashmere sweaters sold at some cashmere products fairs are also cheaper. Many so-called cashmere sweaters cost only 50 or 60 yuan, but they are only worth more than 100 yuan.
question
Tens of dollars can buy cashmere sweater?
The natural quality of low-priced “cashmere†is greatly reduced. Ms. Lv’s family in Hainan once purchased 2 ladies’ cashmere sweaters at a price of 50 yuan at the Shanghai cashmere sweater exhibition held near the front door of the house. The cheap cashmere sweater is not warm on the body.
"I think the real cashmere sweater is very warm, but the cashmere sweater I bought not only does not keep warm, but also fades. After a few washings, it is distorted." Ms. Lu said. "Later there were media reports on many exhibitions. Cashmere sweaters are wool and other materials blended, cashmere composition is not or very little, I think I was fooled."
Even if she felt that she had bought fakes, Ms. Lu was not prepared to petition for rights protection. "One is because the things you bought are not expensive. When you spend money to buy a lesson, you have to identify the complaint. Tossed for a long time and no result."
In this regard, the industry sources said that the low-priced cashmere sweater may be purchased almost as zero, because the so-called raw cashmere sweater cashmere production is very rare, in general, the cost of a cashmere garment needs at least 500 yuan. Although currently There are ways to increase the output of cashmere through crossbreeding, but the cashmere is still limited. Qian Jin, general manager of the China Textile Industry Association Yurun, took an account when interviewed by Nanfang Daily, taking a 300-gram cashmere sweater as an example. Only a few hundred pieces of cashmere are needed, plus processing fees and dyeing fees from cashmere to cashmere yarn, processing fees for cashmere sweaters, transportation logistics, and brand marketing, etc. No 800 yuan can't come. " Two hundred dollars or even tens of dollars to buy a cashmere sweater? This is obviously not realistic."
the truth
Steal concept, lie component
Low-priced “cashmere†is suspected of being counterfeit. High-priced cashmere does not seem to be reliable. Ms. Chen, who spent thousands of dollars to buy cashmere sweaters but is not satisfied, said in an interview: “I used to buy a cashmere sweater to wear 10 Years, but now the cashmere sweater often hair removal, shrinking, pilling." Ms. Chen said that she has only bought cashmere sweaters in big brand stores for many years, but the same psychological feeling is not practical. "Although did not buy fakes, But I think cashmere is so rare that there can be no 100% cashmere."
So what kind of cashmere is real cashmere?
The reporter visited the wool products store and found that there are mainly four kinds of wool products currently being sold: wool and cashmere mixed single product, pure wool single product, wool and other materials blended single product, pure cashmere single product, and pure cashmere single product It is divided into 100% cashmere items and 100% cashmere items.
According to experts from the Van Gogh counters, only cashmere can be regarded as genuine cashmere. Some cashmere products currently on the market are actually made from sheep cashmere, which is easy to lose wool and is the cheapest kind of cashmere. , so the price is relatively cheaper.
Experts in the industry pointed out that only cashmere derived from goats is called cashmere, which is cashmere in the true sense. Cashmere is expensive, and it is traded in grams. Due to its rareness and excellent touch, cashmere is known as the "fibre queen." The term “soft gold†is called from sheep. The industry calls sheep wool. Even if the sheep wool is very fine, it is professionally called wool, not velvet. Of course, it can also be called fine wool. Therefore, those The product claiming to be a sheep cashmere is not real cashmere in nature. Such businesses are suspected of stealing concepts.
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