Advances in technology have brought more possibilities for people's lives and work, and one of them is the chance to bring more success to women. On the cross-border e-commerce platform, there are many female sellers active. They may come from different regions, operate different categories, have different entrepreneurial journeys and future plans, but one thing is common. They have found a broader space for growth. With more development opportunities, I met the best of myself.
Punk shoes and sellers Nicky: Stepping out of a path that rejects mediocrity
The eBay platform has hundreds of millions of consumers around the world, so many personality and niche sellers can find their own audience through the eBay platform and get out of their own eBay road. One of the main punk and Gothic shoes is Nicky.
Nicky's personality is like her shop name: refuse to be usual. She has worked as a product designer and as a project manager at a design company. However, the institutionalized and standardized corporate management model has made Nicky, who has his own artistic ideas and wants to express his personality, feel depressed. She hopes to find a new way of working that gives her full freedom and a fair and reasonable economic return. “I like to go shopping on eBay, so I naturally think that I might open a store on the eBay platform,†Nicky said. “I used to be punk, I have always been interested in punk culture, and I am familiar with related resources.†On the eBay platform, Nicky began the entrepreneurial road of “rejecting mediocrityâ€.
At the beginning of the business, it was hard, extremely tired and lonely. "There is basically no quality of life." More difficult is that there are countless problems every day. "If you are lucky, the problem is that the big problem that you are not familiar with is not strange. There is no supervisor/boss/teacher who asks you there. Everything you see. "Of course, the process of solving problems constantly gives Nicky an unprecedented sense of accomplishment. "Every time I solve a problem, I feel that I am stronger and more confident to face the next problem. This is a great The learning process allows you to gradually realize how much potential you have."
She is a designer who pays great attention to the original design of the product. The products in the store are basically original. At the same time, she also attaches great importance to the marketing through the new media methods such as the online community. "The best products can't stay at home quietly. It needs to go out and let people see it. Only then will anyone know his goodness." She likes to interact with consumers through the online community because "the guests I feel that this brand is a living soul, not just a stranger who simply wants to make money on the platform."
Her efforts have also been recognized by buyers, and sales in stores have steadily increased. However, compared with many big sellers, she is not particularly concerned about sales. She admits that punk products are undergoing changes like the dynasty, and the early punks are getting older, making the product audience begin to change. All of this requires observing, understanding, thinking and analyzing, and adjusting your direction in time to find a path to the future. These all take time and are more important than the current growth in business performance. “If I continue to pursue profit, I will lose a lot of opportunities for deep growth.â€
Therefore, now Nicky, on his own path, does not move forward, confident and calm.
High-end electronics seller Vicky: Going out of school, going to the world
Many years ago, Vicky, who studied Chinese ancient literature in the ivory tower, didn't think that after many years, she did not stand on the three-foot platform to teach the history of the episode, but on the eBay platform to provide high-end electronic products for consumers from all over the world. "It was eBay that made me re-recognize myself, walked out of the ivory tower and walked into the real world," she lamented.
Before becoming an eBay seller, Vicky had a period of confusion and embarrassment. She once read the book of sages, and after she graduated, she felt the heavy weight of real life, which also caused her to shake the previous life plan. By chance, she was exposed to the high-end electronics industry and saw the huge potential of this category in foreign trade. So, with a try, she and her friends opened a shop on eBay.
“It’s really hard at first,†recalls the original eBay years. Vicky is still very emotional. From merchandising to customer service consulting, from source purchase to package delivery, everything must be done by yourself. However, in this hard work, Vicky also felt really fulfilling and happy.
Vicky, who has received professional academic training, has already developed rigorous and serious work habits, which brings many advantages to her eBay sellers. “I am used to doing everything fine and accurate,†for example, how a product description should be written, she will think over and over again, and strive to present the characteristics of the product in a level and focused manner with accurate and concise text; Consultation, she will carefully consider, and hope to give customers the most targeted and effective information. “Our product descriptions are often chosen by eBay as a model,†Vicky said proudly, and meticulous and efficient customer inquiries also gave her a high sales conversion rate.
With the gradual increase of business volume, the early small workshop-style business model is no longer suitable for business development, and corporate operation has become a trend, which has brought new challenges to Vicky. “I have to keep learning, and I can't relax from the update of category knowledge to the improvement of management ability.â€
High-end electronic products are very rich and complex categories. “There are constantly new products and new trends.†At the same time, the products from the sales to the after-sales customer service are very complicated. “Every link needs to be considered.†Vicky introduced, basic The loading of each product needs to be manually debugged, and how to install and use the product to the customer is also a big problem. They need to provide very detailed instructions for installation and use. "How to make a description that the customer can understand at a glance. It’s an important issue.†All of this didn’t make Vicky retreat. Instead, she felt that she had real fun. “Every time I got a product, I made a very satisfactory manual, or I received a buyer’s Praise, I feel very fulfilled."
In business management, Vicky is also actively working. On the one hand, she used the various trainings and forums held by eBay platform to communicate with other sellers to learn from their experiences. At the same time, she also focused on systematically learning business management knowledge through reading. At present, she is advancing the company's professional team building, and is working to improve the company's training mechanism and welfare policy. She hopes to train a group of middle managers who can be independent.
There are still many things to do, so Vicky feels that every day is very fulfilling. She feels that she has found her real career on eBay and saw her potential and value.
Women's seller Ms.Huang: Achievement of yourself while achieving customers
Unlike Nicky and Vicky, who started their first time on the eBay platform, Ms.Huang has had an entrepreneurial experience before becoming an eBay seller. Her first job after graduating from college was to work as a customer service specialist in a small clothing e-commerce company. Since she was e-commerce and loves beautiful clothes, she loved the clothing e-commerce industry very hard and studied hard. After groping, three months later, I tried to make a website dedicated to women's wear, and started my first business in life.
I thought it was a very easy thing to do business on the website. I didn't expect it to be very hard. Ms.Huang recalled that at that time, I had to go to the market every day to see the goods and get the goods. I got my own photos and art, and after I finished the pictures, I had to upload them to the platform. I also wanted to do SEO optimization stores and post on the major social platforms. If the traffic is brought up, there will be a guest consultation. After the customer places an order, they need to go to the market to get the goods back and package them. "Every night, do the pictures to be bright or sleep in the middle of the night, and open the computer the next morning." When the customer service."
However, these hardships were not in vain. In the process, she learned to think from the perspective of the customer and improve the workflow according to the needs of the customer. This not only brought the initial sales to Ms.Huang, but also laid the foundation for the future transformation of eBay sellers.
When the business volume has a certain scale, finding new business growth points becomes an important issue. However, the competition in the domestic women's wear market has become hot, the price is low, the profit is thin, and it is difficult to have a large room for improvement. At this time, the eBay platform provided Ms.Huang with a new possibility - cross-border exports, which became her second venture.
Ms.Huang admitted that she had encountered many problems when she first entered the foreign trade business, such as the initial product optimization, delivery, logistics, follow-up platform rules, complaint handling, store maintenance and so on. However, the most important issue is sales.
“I found that our products are not very suitable for European and American customers. We have a lot of products on the shelves every day, but there are very few products sold. We reflect and reflect on them. Finally, we made a major decision---- Foreign trade develops new styles. At the same time, Ms.Huang also specially consulted the size chart of each country and developed a new women's size chart to meet the needs of the foreign trade market. “It turns out that we are right. The styles we developed in the future are very popular among foreign customers. Our performance is increasing and we have finally entered the ranks of eBay sellers,†Ms.Huang said proudly.
However, Ms.Huang is not satisfied because she wants long-term business development. In her opinion, selling products on eBay is actually very competitive, because too many people know that eBay is a very good platform, and the traffic and customer base are very large, so for the hope of having a long-term place on the eBay platform. For sellers, they must combine the market to change and improve themselves. Therefore, in addition to focusing on product development in the product development process, Ms.Huang has put a lot of effort into cost control and hopes to bring the highest price/performance ratio to customers.
“In order to provide cheap and beautiful products to buyers, we must save every penny. So every step of our production and sales, we can save no waste, our fabrics are directly customized to the factory. We have opened our own printing factory to meet the needs of our styles. Every penny we save makes us profitable to our customers," she said, because of this attitude towards customers, she has been recognized by customers. And the recognition of the customer has also made her growth and progress.
The article was reprinted to: They all met the best self on eBay http://
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