Continued battle wolf family 2012 autumn orders will be solemnly signed Shawn Endorsement, a few days ago, the Wolf family Winter 2012 orders also kicked off. The same is the continuation of the theme of "gathering momentum outbreak", but the winter order will Wolf family will "gather potential" force points attack, opened in all key areas of China Merchants Exhibition tour. It is worth mentioning that this investment in the Wolf family order tour has joined a very important task: roving training. This is also one of the real work of the Zhan family brand business school after the fall of the order fair on the establishment of the brand business school wolf family. ♦ "Winter" machine overtaking This year, influenced by the big economic background, though it is the "winter" of the apparel industry, the family of the Wolfskin is a year of smug and heavy blows. "Autumn Ordering Conference, the Wolf family launched the endorsement with the popular movie star Shawn Yue cooperation.This is the family of the Wolf after a few years of deliberation brewing, made a major attack with the endorsement of Shawn Yue, Wolf family welcome Came a deep outbreak. "Shih-Jung Shih-Jung, Chairman of the Wolf Army, said," Therefore, this winter order will continue the theme of "Explosion of Powers," not only to further deepen the theme but also to extend Yu Wenle's endorsement In fact, Yu Wenle's endorsement indeed greatly boosted the confidence of the provincial authorities and distributors. "Yu Wenle is currently the hot Hong Kong star," Spring Jiao and Chi Ming " "Rider" and other films in our local theater are overflowing, enough to see the popularity of Shawn Yue. In Shawn Yue, driven by the general market this year, clothing is not good, but the Wolf family brand has shown a vitality, which Gave us a lot of confidence and motivation. "Shi Rong, Henan Province, said. On this round of clothing "winter", Shih Hailong expressed a different view, "own Wolf market family position decided the Wolf family in this round of 'winter', will not be affected too much. In such a period, the Wolf family deployed a more robust marketing strategy, and then signed Shawn Le and invested heavily in related promotion.In the market is not good, lay the foundation, to promote, accumulate strength, to be slightly warmer market, our Comprehensive development will go faster than unprepared. "♦ Professional training to enhance the power of retail" power "to re-attack Shihai Rong said one of the most important work laying the foundation is that in the" winter ", the input The brand business school roving training to enhance the terminal's retail management capabilities. It is reported that the line of investment tour of the Wolf family is divided into three lines, including Hefei, Beijing, Zhengzhou, Zhuzhou, Guangzhou, Guangxi, Shenyang, Changchun, Taiyuan, Fuzhou Line, Chengdu, Xi'an, Urumqi, Hangzhou, . In these regions, there are not only key areas of the Wolf family such as Henan, Shaanxi, Anhui, Beijing, Hebei and Shanxi, but also potential development areas for some Wolf families. It is understood that the Wolf family after several years of development, has successfully transformed from the wholesale brand monopoly over the past few years, the Wolf families continue to improve the organizational structure, strengthen product planning, improve the operation and management of enterprises, this time, the Wolf family It is also the occasion of the tour will be ordered to carry out its national circuit training. As the driving force behind the brand upgrade of the Wolf family, Hou Changwu, chairman of Quanzhou Wuhou Zhiye Planning Co., Ltd. and vice president of operations for the Wolf family, said: "With the current relatively stable market expansion strategy of the Wolf family, we have increased the intensity of refined management , Through the training to enhance the retail management capabilities of the terminal, thereby enhancing store efficiency.This is also a response to the winter of a strategy. "According to reports, the training involves the contents of the development of the brand Wolfhankajian, terminal store profit model, store display Training, shopping guide and promotional training, 2012 winter product introduction and order policy explanation and so on.
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