On July 10-12, 2014, the fourteenth China (Shenzhen) International Branded Apparel and Fashion Fair was grandly held in Shenzhen Convention and Exhibition Center. As an important promotion platform for garment enterprises, this fair attracted many apparel brands. During the exhibition, Wang Yuejun, general manager of Guangzhou metropolis Le Meridien Clothing Co., Ltd., who gave me five brand clothing, accepted an interview with China Beauty Network. Give me five (Jiemi Brahma) brand children's general manager Wang Yingjun Reporter: Hello, Wang! Each brand has a story of its birth, then give me five (Jemiban) brand story is like? Mr. Wang: give me five is a cheer in western society when people win each other for a common goal and shouted aloud, meaning "to share the joy of victory", which is very consistent with the happy concept of sharing success that LeYuan apparel advocates. When I saw the brand "give me five" in Spain at the first sight in 2010 and decided to introduce him to the Chinese market, let's spread the concept with the brand and let us share more happiness around our life. give me five Children's Wear adhering to the Spanish fashion, handsome temperament, with bright colors, health and comfort, profile of exquisite works for children in China to create fresh and elegant, confident sunshine, bright and handsome, curious rebellious image. Reporter: give me five (Jemish Vatican) children's clothing which it is mainly for what age children? How is its price positioning? Wang: give me five (Jemiban) children's wear products mainly for children aged 1 to 3 and 4 to 12 years old children, the price positioning in the high-end, of which 15% of the low price segment, the price segment accounted for 65%, high Price segment accounted for 20%. Reporter: May I ask about Wang, how do you think about the current children's wear market? Wang: The current pattern of the industry or regional brand competition, no brand has become a reality of a strong national brand, the first and second groups of brand members have the opportunity to win the industry in the next five years the first three opportunities. Children's clothing sales market share is still more than 75% of the wholesale goods, but the rapid shrinking of wholesale goods business wants to brave the transition to branding the next five years brand children's clothing market share will exceed 45%. Reporter: Children's wear market can be said to be a gold industry, but the market competition is very intense, then give me five (Jemima Vatican) is how to stand out in the children's clothing army and gain a firm foothold? Wang: We mainly promote the development of give me five children's clothing brand in China from five aspects: First, a clear strategy, knowing who you are, where you want to go, what to do and what to do with resources , Stage What kind of what; Second, the brand has a clear positioning, make colorful high-end children's clothing brand differentiation and focus breakthrough; Third, a professional learning team to absorb the children's clothing industry and other categories of clothing industry elite formation Efficient team; Fourth, integrated marketing communications, the brand marketing and promotion cleverly through the traditional and emerging media, quickly enhance brand awareness; Fifth, return to nature, and constantly enhance the brand's own product quality performance and wearing experience. Reporter: Because children's growth is fast, so the update of children's wear products is also very fast, give me five (Jeet Khan) is how to attract consumers? Wang: With children's natural affinity for color, the use of color to bring the most temperament, emotional expression, change the atmosphere and reflect the characteristics of taste, give me five (Jemima) color and profile clever mix to create an elegant, Sunshine, handsome and curious little boy. Let consumers refer to the color of children's clothes and give me five (Jemimi). When it comes to give me five (Jemim), we must mention its bright and cheerful colors. Carrying out our philosophy of "love color and come together" And slogan. Reporter: After the continuous development of the brand, give me five (Jeremy van Gogh) has also accumulated a lot of loyal fans, where consumers can buy our children's wear products? How are the current distribution in the country? Wang: At present, give me five children's clothing has gradually entered into the economically developed areas in southern China, east, east, central, northeast and southwest China and is forming a strategic cooperation with mainstream department stores and departmental systems across the country. Three years give me five brand children's clothing stores across the country will be more than 500, consumers will have more opportunities to experience give me five (Jemeccan) from the Spanish fashion and happiness. Reporter: The goal is very clear, franchisees how to join our brand, you need to have what conditions? Wang: give me five Welcomes the love of children, optimistic about the cause of children's wear, brand awareness or experience, with commercial operations and risk-solving investors to work together to become successful participants to share our success. Reporter: Many people want to shop, but it has no experience, then in this regard, the company what measures? Wang: give me five (Jemec Vatican) 's professional team can provide our partners with systematic investment analysis, operation guidance training and product operation data guidance for our partners in the market competition escort. Reporter: Through the sharing of Wang, I believe we have a better understanding of the give me five (Temi Vatican) children's clothing, I am very grateful to Wang busy schedule to accept our interview, I wish me five (Jemifan) children's clothing Development is getting better!
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