Making Hetian jade Chinese Cartier

Cao Huijuan just sent away a group of guests, wearing Destiny on his wrist. Coco (Daishan. Te Ai Ni) main push of this life series of "Shou Shou", smiling. The speed of conversation was unpleasant. The tone was full of the convincing power of some businessmen. As she frankly said, “If I go with the heart, I think (I am) the designer will be more, but the reality is that it should be more entrepreneurs now. Some, after all, I am talking about business."

On June 28 this year, Destiny. The Coco Global Launching Ceremony was held at the old pier, one of the landmarks in Shanghai. The general manager of Shanghai Shiyu Culture Communication Co., Ltd. Destiny. Cao Huijuan, the chief designer of Coco, was astounded with his three series of "Pastlife," "Life," and "Stacked Love" personally designed. The micro-film "Meeting you only for the life" ("Industry") was also screened at the opening ceremony. . Destiny. Coco's seemingly foreign name, in fact, is made by China's Hetian Yu. At the same time, he hopes to be an internationalized Hetian jade.

From 2005 Cao Huijuan stepped into Shanghai to create Coco, a personal haute couture custom clothing brand. Cao, to change careers in 2008, began to promote jade culture, and now Destiny. Coco officially sailed. The nine years were not long or short. In the past nine years, Cao Huijuan had planned for the next 90 years. She wanted to make this brand Cartier from China and “make it hundred years old”.

Create a 100-year-old brand

“Poetry·Qinfeng·Yangyang”: “Why did you give it to him?” said Jade. “Jade has been sold in China for a long time. In 2008, after Kim Yi-Je was popular in the Olympics, there were also a few merchants selling it, but now Destiny . Coco turned out, what kind of changes can it bring to the jade market?

Q: At present, there are jade brands such as Yuyuan, Guoyu, and so on. What do you think of Destiny? What are the advantages of Coco?

A: There are three advantages to our advantage. I use 12 words to give you a deduction. The first point is to inherit the culture. Because our main material is Hetian jade, jade, jade everyone says that there are 8,000 years of culture, we have now done the culture has been done for 6 years. This is something others can't compare with. Others may be talking about business. They don't mention the brand name of culture so high. After all, this is my personal experience. The second point, advancing with the times, may be that other people's designs still remain in the past design fields. We are not the same. We must jump out of that field and have our own development ideas. The third is to create value. The so-called creation value, I think is the brand. All the jewelry industry, our domestic, except Lao Fengxiang, not a hundred-year-old, then Destiny. Coco wants to create a brand name that is 100 years old, a brand, and malleability. So we have a series when we are born. Sources of inspiration, including kits, are different from those of others. We prefer to use microfilms to interpret the concepts of past life, life, and love. Break the traditional idea. This is our advantage, we are the brand, we have the story, and we do the product, I believe that in the market competitive. In fact, we do not compete with others and we compete with ourselves. We constantly ask ourselves. This is the process of innovation. This is not the same.

Let gold insert jade on the international stage

“Actually, jade and the king are the same character. It is the world for the earth. Among them, the people who command the Three Realms must be great people to call the king. The treasures that govern the Three Realms must be very good. The treasures are called jade, so Wang Heyu is the same. One word."

Q: You will Destiny. Coco is positioned as an international brand. What do you think about entering the international market?

A: Yes, at the time of our first press conference, we were talking about Chinese elements and the world. I think we must build a future that will enter the international market. First of all, I think that jade has a culture of 8,000 years. Some people may say that I have 800% confidence, but I always say, Destiny. Coco brand, whether it is to enter the country or the world, I have 8000% confidence. why? This is one of my children. I have to take care of it. At the same time, this is a brand I run and I want to do it all my life. And, most importantly, why do we have 8000% confidence? It is because it has 8,000 years of culture and history. Maybe we wear gold and wear diamonds. It is a symbol of wealth nowadays, and the interpretation of love. However, we wear Hetian jade. It is a continuation of life. Who does not want to continue life? I feel that life is not something that the Chinese people have. I feel that the world is connected. Everyone has a life that is well taken care of and well extended. This is what we want to go. It is not only beautiful, elegant, and mellow, but also The culture of 8000 years is endowed with rich connotations.

Q: According to our understanding, the Chinese people love jade is related to the tradition of ancient times, but in the international market, especially in Europe and the United States, the influence of jade elements is not great. What is your opinion on this?

A: Yes, I think these are all previous views. It does not mean the future, because I did not advance with the times. Some old things in China continue to flood the minds of foreigners. Jin Xiangyu looks very old in other people's eyes. The Chinese don't wear it. What about foreigners? We have now improved it, re-interpreted it, redesigned it, re-created its value, combined it with craftsmanship and design. When it was re-appeared, it was to make people brighten up. To see it was the international paradigm, not the traditional one. mode. This is the most important card we have now. What we want to be out is this card. Keeping up with the world, we must keep up with the times. We can't get the original thing. The original thing must be good to stay, but there must be something new. This is classic and fashionable. A combination.