Adidas devotes a lot to the gap between World Cup and Nike

American fans can only see Adidas’s advertisements on television during the 2006 World Cup. Nike’s attitude is to provide fans with a feature page.

In the last 10 years, the competition between Adidas and Nike has become increasingly fierce. Adidas began to invest heavily in football to make up for the gap between Nike and Nike, which has been the strength of Nike. In the next few months, Adidas will spend about 200 million U.S. dollars in the football market. Football, sneakers, team uniforms, and many more items that can be used as advocacy in Adidas ads are all in this list. They all revolve around a goal - giving a player 10 items equals The team advertises.

The audience and netizens of the World Cup are far more numerous than those of the Olympic Games and the Super Finals - about 28 million people around the world are watching the World Cup. Adidas is the official sponsor of the World Cup. They have spent heavily to obtain the power to kick Nike ads out of U.S. television screens during the 64 World Cup games. "The rule of the World Cup is crucial for Adidas," said Herbert Hainer, chief executive officer of Adidas.

However, Nike is not prepared to give any concessions to Adidas's move. The sneaker giant is expanding his advantage in basketball and running. As football is a highly loyal campaign for children around the world, Nike will continue to promote it in the football field. “Our goal is to become No. 1 football brand,” said Nike chairman Charlie Denson.

Nike, who was blocked off the television screen during the World Cup, began a "guerrilla warfare." Nike has established a football site where crazy fans can discuss their favorite players and teams, download videos, and create forums. Nike expects millions of fans to log on to their site.