Children's clothing store small "Nike" vs "Adidas"

The adidas and Nike, the most famous sports brands in the adult world, are undoubtedly the focus of attention in children's wear. Their unique counter image also deserves our study.

Dynamic VS character

Children's wear stores are generally shown in cartoon images, trying to attract children and parents to pay attention to this, and Nike and Adidas's children's clothing counter is a rare neat and concise. The overall feeling is refreshing and comfortable, but the simple impression does not mean that there is no content. Take a closer look and each has its own details.

Adidas children's wear counters use a bright orange, lemon yellow, so that the counter is very eye-catching; display orderly sections of sports shoes have also been materialized into a dynamic element; its clothing design continues adult Adidas's simple style, with color to Red, yellow, and blue are the main colors, complemented by bright whites and pinks, and the entire counter is full of vitality.

Nike's counters are more personal than Adidas. They have a deep blue counter color, and they can feel the charm of small men. The embellishments of grass green, orange, bright yellow and other popular colors are full of movements. The cool schoolbags will surely make children feel at first sight. Apart from presenting a state of movement, counters make people feel the deep cultural concept of the brand.

Movement is a constant theme

The styles of the two brands have both commonalities and individual characteristics. Movement is a constant theme, and the focus on the growing psychology of children and young people is the direction that the two brands share.

In the past two years, sports across the country have spurred the development of sportswear, and sportswear sales in the children's wear industry have also been heating up. Adidas and Nike, the two major international sports brands, entered the mall since 2002, and their sales have steadily increased. Adidas and Nike of adults are based on the concept of sports. In the design of counters, it is a successful model in the industry. Adidas and Nike of children's wear incorporate the physiological characteristics of children and children in the style that continues their adult brand, making their children's clothing and The counters complement each other and are unique among many children's wear brands.