Adidas will launch new brand SLVR in spring of 2009

Another new brand of adidas, SLVR, released globally in spring 2009, will bring us a brand new concept of “simple and perfect”. The entire product line fully reflects its relationship with adidas, and at the same time it gives us a new feeling. Consistency, contemporaryity, inclusiveness, loyalty, and a desire to go beyond and discover unique craftsmanship are its characteristics, bringing us an eternal, trustworthy design. On the one hand it conveys a very special character and at the same time is a brand new brand image.

Adidas is another new brand SLVR

adidasSLVR will be formally introduced to the market after its release in the world in February 2009. This season's main colors are black and white, supplemented by maroon, orange and blue. Metal ash, which is the color of SLVR, will be used in several major models. SLVR products are moderately priced and practical. They are the must-have for people who are pursuing concise fashion.

SLVR's star products are "7 shoe-making" and "scrap-free T-shirt." Outstanding design and production are simple and creative. The "7-piece footwear" is made up of 6 pieces of fabric with the upper and the back part sewn to one sole, and most of the sports shoes are made of at least 25 pieces of independent materials. "Wasteless T-shirts" are made from a piece of cloth and cut once to make a unique style. Such a three-step garment method should be the simplest method for making T-shirts on the market. Simplicity and style are the characteristics of comfort and durability.

Adidas SLVR's materials are derived from long-lasting organic cotton, soy fiber, waterproof nylon and surface-treated natural canvas, achieving a comfortable and lightweight effect, which is also the upcoming spring and summer 2009 trend. The first products to be released include men's wear, women's wear, shoes and accessories, which will be launched in February 2009. Three new launches will follow.

Adidas SLVR will open stores in Paris, New York, Miami and Los Angeles. In Paris and Beijing, SLVR will enter the adidas brand center. In Moscow and Berlin, SLVR will enter their respective sports brand stores. The shop-in-shop solution will also be run concurrently throughout the year in other major markets.