British clothing brand Reebok challenged Nike Adi M&A

Reebok, the original meaning of this word, is an African antelope of the guide department. It is light and good at running. Reebok hopes that after wearing Reebok shoes, consumers will be able to gallop across the vast world like the Reebok antelope, and enjoy the sport.

Reebok chronology

In 1895, Joseph Foster, the founder of Reebok, who was nearly fourteen years old, was a British sprinter. He hoped to have a pair of spiked running shoes, but due to his lack of financial resources and resources at the time, he made him Himself made a pair of spiked running shoes named after him: "Forster Running Shoes."

In 1900, Foster further improved his technology to establish his own business, provided hand-made running shoes for local sports enthusiasts, and the news was widely disseminated. Such running shoes are generally accepted and occupy a leading position in the market. "Sturgeon" spikes have brought historic changes to the sprint, extending it for 50 years.

In 1904, Foster spikes helped Evershute to enter the peak of his career. He created three world records in the 1908 competition in Glasgow, Foster inflatable running shoes to the Olympic Games and professional sports. It has been a great boost, Foster has also developed a self-test table to provide runners with the best comfort.

In 1933, Old Foster died and left his career to his two sons: James and Joan.

In 1938, Homas participated in the Australian national competition, wearing Forster spikes to create a record of 100 yards and 220 yards.

In 1958, Foster's company continued to expand and evolved toward other areas of sport as time progressed. Foster's grandson joined the company and together with his family members, continued to create more comfortable for excellent athletes. Sports shoes, and focused on designing more lightweight sports shoes to improve athlete performance. The other two grandsons of the founder, Joseph and Jeffrey, returned to the British Bolton and developed together with the company after serving. They set up a comprehensive company from their own, initially called McCreary Football Shoes Company, and later named Reebok (African antelope).

In 1979, Paul Foreman, an American outdoor equipment operator, fought Reebok at an international exhibition and eventually obtained Reebok's right to operate in North America. At that time, Reebok's running shoes, which were priced at $60, became the most expensive on the market. Running shoes.

In 1982, Reebok's first pair of women's health dance sneakers (the first pair of women's sneakers FreeStyle), using Leather uppers and fashion colors, became the best-selling shoes at the time, which heralded a sensation in the fitness field. And caused the full development of space fitness shoes.

In 1985, the Reebok brand became a Household name, and Reebok successfully made Reebok a multinational corporation.

In 1986, Reebok developed the field of clothing and began to officially go public.

In 1987, Reebok's success made him the world's first brand of sports shoes. In order to promote global communication, Reebok became an insurance sponsor of the International Human Rights Tour Organization and signed an annual human rights rewards program, which aims to reward the world for human rights. Young people who make contributions.

In 1989, Reebok launched the first pair of inflatable basketball sneakers, the composite flow chamber is set in the shoes. In the same year, Reebok launched the PUMP upper manual inflation system. The PUMP technology brought a special prosperity period and continued to provide breakthrough concepts and technologies for various sports and fitness activities.

In 1992, Reebok changed from a company that focused on fitness to a company that also participated in sports. At this time, Reebok's product line already includes football, baseball, American football, track and field and other projects and began to cooperate with well-known sports stars and sports teams to promote the brand on a global scale.

In 1995, Reebok proudly celebrated his success. For 100 years, Reebok has been dedicated to creating sports shoes and clothing for the great activists and has performed outstandingly anywhere in the world.

In 1996, Reebok signed an extensive sponsorship agreement with the Liverpool Football Club in the United Kingdom, including all clothing sponsorships for the football club. In the same year, Reebok became one of the famous brands of sportswear in the world. In the same year, Reebok signed an advertising contract with the NBA draft Iverson.

In 1997, Reebok launched the DMX2000 series of technology and running shoes. The composite flow airbag provides stability and cushioning effects every moment. In the same year, The Answer, designed by Reebok for Iverson, was launched. Dressed in him, Iverson brought unprecedented excitement and excitement to the NBA, and his invincibility laid a solid foundation for his high position on the basketball today.