Buttons are one of the indispensable accessories for clothing, but nowadays, many housewives in our city have to work with buttons. “Because a button cannot be matched, the whole piece of clothing could not be worn.†Ms. Wang, who lives in No. 5 Yard of Jiefang Road, told reporters that she had troubles. Yesterday, the reporter visited the market and found that there are only a few button retail counters in the urban area.
upset:
Clothes buttons nowhere to match
Ms. Wang's hand was a metal buckle windbreaker. After the two buttons on the front sill fell out, Ms. Wang had gone to shopping malls and supermarkets to find buttons, but none of them found the same buttons. Then came to the counter selling clothes, the clerk was sorry to say: "The clothes are the earlier styles, this metal button has no way to match." Can not buy buttons, can not be withholding, desperation, Ms. Wang to come In the tailor's shop on the street, let the tailor replace all the buttons.
Coincidentally, Aunt Liu spent more than 300 yuan to buy a wool cardigan, after wearing a few times, the button on the sweater fell one, the results did not find the same button in the counter, had to pick a similar button sewn. Aunt Liu said: "Previously, all the buttons were taken to the village supply and marketing cooperatives. Now that the economy has developed, buttons have become increasingly difficult to match."
On the same day, the reporter visited a number of shopping malls, many salespersons said that clothing styles are changing, button styles are also more up, and at the same time, the profits of buttons are too low, and buyers are also small, which led to the gradual disappearance of button counters.
Hard to find: fewer button counters in the city
Under the guidance of the salesperson, the reporter had two button counters in the Heping Street Department Store on the Heping Street Market. The largest one of the button counters also occupies less than two square meters, and also operates clothing such as lace, ribbon, and zipper. Accessories. According to Aunt Zhao of the button counter, she has been in business here for more than 10 years. She has sold her buttons from a five-cent-one-button to a few-dollar-a-buckle buttons, and the material of buttons has changed greatly. Wooden and iron Made of plastic, cloth, everything, from the style point of view, carved flowers, letters, strange. However, there are many kinds of products, but the profit is still very low, and the sales volume is decreasing year by year.
In addition to this, there is also a company dealing in buttons at the fabric sales floor on the first floor of the City Trade Building. But this store also operates clothing and clothing customization. During the chat, the waiter said that one of the important reasons why the buttons are difficult to match is that the abbreviation for the name of the branded clothes is mostly reflected in the buttons, and the hidden troubles are buried in the future. “A button earns a few cents or two triangulations. The profit is too low, but some old customers will come again often.†The waiter frankly said, “Now selling buttons is also a good deal.â€
This reporter learned that selling buttons does not make money, fewer and fewer customers, shopping malls, major changes in marketing strategies, etc., are the buttons retail market gradually shrinking reasons. Some old merchants who stick to the button market have also switched from main stores to counters that deal in a variety of apparel accessories. At the same time, customers faced from the single citizen have changed to group-purchasing customers such as tailor shops.
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