Capture urban colors, women's brand pukka Po designer Shanghai tour

In June, it was bound to be a busy month. After Pu'erkak designers went to Guizhou to learn Miao embroidery, on June 21st they rushed to Shanghai to catch the wind, designed the wind for the spring and summer of 2017, and worked tirelessly, and the Shanghai Marketing Department. Colleagues are brainstorming about the major shopping malls in Shanghai, summing up the popular colors and elements in the spring and summer of 2016, and re-discussing the type and quality of the 2016 spring and summer, and the spring/summer 2017 season will be even more exciting! Po honey please stay tuned!

First stop: Brainstorming by designers and marketers.

Everyone gathered at the long table. The designers and marketers directly talked with each other. The marketers reviewed and summarized the sales for the spring and summer of 2016, and conveyed the opinions of the majority of the honeysuckers. They were small, fine, small, and beautiful. The idea! At the conference table, market sales personnel spoke concisely, summed up the 2016 spring and summer clothing type and quality, summed up the entire spring and summer, new products, one by one, each sales person has shared his experience and Feelings.

Designers listened carefully, carefully recorded, captured market feedback, and deeply experienced market participants' conclusions.

Through the long table meeting, marketers and designers discuss each other, review each other, and guide each other, so that the entire brainstorming ideas are more clear and full!

Second stop: Visit various counters in Shanghai. Designers visit the site to experience sales and guide the exhibition.

2016 spring and summer design theme: born like a summer flower, born like a bright summer flowers, undefeated, flirtatious, bear the burden of heartbeat and breathing burden, enjoy it.

The spring/summer 2016 Po design proposes “Unleash yourself and breathe together with nature”. It uses a soft light blue and gray powder color and a high-yarn ultra-thin texture material, combined with a simple and comfortable profile to create a relaxed and pleasant comfort. , The designer excludes constrained materials. We do not have to cater to men’s preference for sex, do not have to cater to the preference of the workplace for the waist, really choose to dress, release ourselves, and breathe together with nature.

After the brainstorming, the designers experienced the counters. The designers found that many customers were more introverted and cautious. The big profile couldn't accept this kind of breakthrough and was not afraid or unaccustomed to trying, but women with opinions would choose many pieces. Go for a try. Pu Pukka has been adhering to the design concept of loose-fitting, natural and comfortable design for 14 years, making the honeysuckle like cotton and linen more and more beautiful.

The spring/summer 2017 design has been launched. In September, we will usher in the spring/summer 2017 trade fair. Let's wait and see, stick to the original design, adhere to the concept of loose comfort, and stick to natural cotton and linen fabrics.

PUKKA Po originated from a plant in nature - dandelion (flowers: love can not stop), touch a touch of color, can not cover the deep feelings, slowly fluttering feather crumbs, can not stop the cut Love conveyed. The drifting of dandelions is not a lonely wandering but a continuation of life. It is the true nature of bringing together nature.

The Sampoer design team began with comprehending nature and understanding nature and integrated the beauty of nature into the design and integration into life. I hope that all those who have stories can meet Po and laugh and feel the tranquility and indifferentness of this plant. Feel this pure and power from nature, and as always, bravely be beautiful for yourself and be happy for yourself.
Beauty, forever beautiful, even if it is not always bright; love, love forever, even if it does not stop for it, and this kind of beauty to form a Pu culture, like the seeds of dandelion, spread fashion, spread the trend, and ultimately to the consumer To a rich, colorful and splendid fashion life.