There are a lot of wearable devices on the market today, but the problem is that they don't look attractive. Most of them look cumbersome because they require built-in batteries and other electronic components, or they are ugly.
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However, Cuff recently released a wearable device like jewelry. “When we research products, the primary goal is to develop a device that looks different and can bring a stylish choice to a personalized customer,†said Cuff’s executive chairman Deepa Sood in an interview. To.
CNBC's Cadie Thompson and Deepa Sood discuss the trends of wearable devices and future smart jewellery at SXSW. Cuff's products look like jewelry. Those bracelets hide the Bluetooth sensor "CuffLinc" completely, and the sensor is installed in any Cuff product, including a bracelet necklace.
Although Cuff's products look very fashionable, correspondingly, the functions are not so "smart" compared to the same type of products on the market, at least, not at present.
So what features does it actually have? So far, this device can be said to be a communication tool. When using the Cuff bracelet for the first time, the device will prompt you to select the appropriate contact to enter "Cuff Network".
As long as the contact is selected, the user can get a corresponding notification reminder through the bracelet, even if the user does not wear the device, the notification can be displayed on their smartphone. At the same time, the user's location information can also be displayed in the message reminder. Sood said that this feature can help people find contacts in an emergency, because they do not answer the phone.
Cuff also doesn't have the activity tracking feature of the same type of device, but Sood said that in the future it will definitely open a similar function. Sood said she can anticipate the market potential of wearable technology, but will focus on developing devices that fit into people's lives. “I want to create products that people really want to wear,†Sood said. “It’s a beautiful and functional technology product.â€
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