Fugui Bird Men will become the first brand of wedding suits

A few days ago, the domestic leading men's brand rich bird men's clothing 2012 new autumn and winter press conference debut. More than 1,000 guests including the rich bird group leaders and rich bird partners, agents and distributors attended the conference.

At this conference, the rich bird men launched the "China's first wedding wedding suit brand" Raiders. With the opening of the new Raiders, the brand has taken a new height and will surely “pass the rich for a hundred years”.

China's first wedding dress brand launch ceremony

Create "the first brand of wedding suits"

At the press conference, Chairman of the Rich Bird Group Lin Heping and President of the Fugui Bird Clothing Division Hong Feng together with the spokesperson Lu Yi jointly launched the “China's first wedding suit brand” strategy.

Fu Gui Bird Men's President Hong Hui

For this new strategy, Wan Guiquan, vice president of Fugui Bird Men's Equipment Co., Ltd., said that in order to win the competition, the Fugui brand must find its own precise positioning, cut into the market segments to create competitive products, and seize the minds of consumers. It is the development of the brand. On the road up, "and aiming at the market segment of wedding suits, the rich bird has been rigorously marketed, combining internal and external advantages."

Fujin Bird Vice President Wan Jinquan Releases Rich Birds Men's Center Work in 2012

“In 2011, the total direct consumption of urban residents due to marriage has exceeded 700 billion yuan, and the next decade is the peak of wedding. In the current domestic wedding suits, there is still no climate, and there is no strong brand to dominate the country. This is how the rich bird men become 'Wedding suits the first brand' provides opportunities and space. "Hong brilliant analysis of the wedding Raiders Raiders external factors.

It is reported that the sale of Fugui bird suits products has increased at a rapid rate of 68% every year. It has rich experience in product development and production processes for wedding suits for many years, and it has many years of high-quality supplier partners. These are the advantages of the rich bird men's wear to create the "first brand of wedding suits."

Take love travel show

In order to better promote the rich bird to "China's first brand wedding suit", rich bird men spending huge sums of money and Sina's marriage channel in-depth cooperation. At the same time, the company also carries out three-dimensional promotion through new media such as online communities, Taobao Mall, terminal activities, and media public relations.

As Sun Shuo, deputy general manager of Sina's marketing at the scene, said, the rich bird men's clothing has become the "China's first wedding wedding suit brand."

Management opens a new chapter in the depth of the year

After two years of hard work, the rich bird men entered the third year of its "County Overlord, Hundred Regiments Offensive" strategy. From the “prefecture-level heroic expedition” to the “prefectural-level dominance is inevitable,” the rich bird men's clothing has become dominant in the county-level market. On this basis, this year will be the “Management Year” of Fugui Bird Menswear.

Hong Brilliant said that in 2012, the core work of the marketing center will be in-depth management, customer service and brand precipitation. "The marketing center will be deeply involved in the management of general agents and branch companies, in-depth terminal management and merchandise management, and gradually establish ERP system engineering and retail management training system."

Focusing on the theme of "Management Years," the Fugui Bird Men's Wear Production Center will in-depth plant management, pay close attention to product quality, and effectively enhance customer satisfaction; Business Enterprise Center will further in-depth product development to build the company's product competitiveness; manpower center in-depth The business center learns to provide efficient services for other centers; the financial center deepens management and assists general agents and branch companies in establishing financial monitoring systems.

On the one hand is to release new Raiders, on the other hand is to lay a solid foundation, rich bird men's clothing will undoubtedly become the most favored business casual brand in the industry.

The main push three series of new products

The autumn/winter 2012 launch with the theme of “Traveling with Love” was surprising to the guests present.

In particular, the wedding opening performance show made countless audiences move: the swaying lights, the groom in a wedding suit stood with an uproar in the extension of the T stage, smoke lingering curtains slowly pulled open, the beautiful bride dressed in exquisite and gorgeous Wedding dress slim. When they join hands to the audience, applause lasts forever.

In order to better coordinate with the brand positioning of “wedding suits”, the rich bird men's clothing re-planned the original products, divided into three series of “fashion and leisure”, “business and leisure” and “living and leisure”. The design theme is respectively the light of science and technology. , urban upstart, hiking.

At the same time, in order to make the internationalization, youthfulness, and fashion of Fukui Bird men's clothing style more vividly represented in the product, they use the English-speaking meanings of the three letter words “F”, “G”, and “N” to represent each other. Promote the new series of three styles, namely, Fashion represents fashion, popularity, youth and personality; Grade represents taste, grade, and simple business; Natural represents natural, leisure and comfortable life.

In order to highlight the wedding suits, the rich bird men increase investment in R&D for wedding suits, and new styles of wedding suits have been changed. More attention has been paid to the details of collar type, cuffs, hem, and threshold. Through the widening and narrowing of the collar type, spelling and inserting, a variety of process design techniques are applied to transform the uniqueness of wedding suits.