March 27, the popular star Li Bingbing wearing a lot of white Lotus custom stunning stunning appearance of Beijing Huarong Film Fashion Group , a high-end custom SHOW, opened two Chinese clothing industry records: First, China's first women's Enterprises to enter the "advanced customization" areas, and second, is to provide customers with advanced customized services "high-end clubs" officially unveiled.
This from the design capital of Shenzhen's fashion kingdoms, to refresh everyone's awareness of luxury women's, not just interested in the conquest of high-end ladies, but also aimed to open a new era of luxury women's. And this protagonist, it is under the command of two luxury brands: Songofsong song, OBBLIGATO Aoli Jia flower.
Li Bingbing attended the shadow fashion group senior custom show
Advanced customization: luxury women's consumption upgrade new trend
According to statistics, in the consumption of Chinese women, the expenses for purchasing clothing and apparel came in first place. At present, the annual sales revenue of the Chinese women's market is over 100 billion yuan. Today's China, after more than 30 years of accumulation of wealth, the new pattern of urban culture is taking shape. As a result of economic development, a group of women have become stable consumers of high-fashion and high-end clothing. They have the basis of high consumption. They need to display their identity and accomplishment in the proper occasions and differentiate themselves in clothing, and promote elegant cultural life Ways to become their mission. Advanced custom womens already have a deep foundation and living soil in China.
It is understood that as Shenzhen Shadow Children's fashion group's two luxury women's brands , OBBLIGATO Aoli Jia Duo and Songofsong song in the consumer groups have the spending power and appreciation of vision, the daily requirements of dress extremely high. In order to meet the needs of customers, the formal entry into the high-end custom-made women's clothing industry, the two major brands have gradually advanced testing services, and accumulated valuable experience. This time, the occasion of the occasion of China International Fashion Week, the two major brands in Songofsong song custom clubs announced advanced into the custom womenswear industry, can be described as prepared. It is reported that Songofsong song custom club is located in Beijing China World Trade Center Shin Kong Place, gathered around more than 90 international top brands, 938 world-renowned brands, PRADA, CHANEL, GUCCI, S.FREEAGAMO, HUGOBOSS, COACH Dengjun Set in the Shin Kong Place flagship store. "We are very strict on the location of the high-end custom club, which has to be close to the high-end custom attributes and the life circle of the target consumer group," said Song Hausong, senior director of custom song promotion.
Nicola Del Verme, the chief designer of Haute Couture in Beijing, said that with the customization of handcrafted, personalized and high-quality apparel becoming the preferred and status symbol of women's apparel consumption, China Women's Haute Couture Times have arrived, advanced custom women in Beijing, Shanghai and other cities have gradually become a new trend, "Haute Couture" has become the call of the times.
The event, followed by the Oscars returned, the first domestic debut and interviewed Li Bingbing, but also greatly appreciated the high custom, a Songofsong song and OBBLIGATO Aoli Jia Duo advanced custom, a perfect contrast to Li Bingbing independent, confident, strong Modern female figure. In the interview, Li Bingbing said that although he often wears high-level custom-made clothes in foreign countries, he is indeed a supporter of the top customized services of the local brands. This show is not only a In the love of high-level customization, but also with the performance of advanced local brands to customize the support.
Li Bingbing talk about custom experience
Enter advanced customization, Songofsong, OBBLIGATO use "high-end clubs" to undertake the mission of the times
On March 27, two famous brands of OBBLIGAT, Aoli Jiaodu and Songofsong Song not only formally announced their entry into the advanced custom womenswear industry, but also announced a set of service system specifications in line with them. It is understood that these norms include pre-sale, sale, after-sale service links, involving the establishment of customer base database, designer and clothing communication, sketches of inspiration sketches, the selection of the most suitable fabrics, version modification, according to map manual Tailoring, precision hand-made, to dozens of regular delivery service links, these norms to fundamentally guarantee the quality of the two major high-end women's customized clothing.
Shen Yongfang, chairman of Shenzhen Garment Industry Association, pointed out that although advanced customization has already had its own soil for survival in China, and some enterprises have seen the enormous market potential contained therein, few enterprises are really engaged in advanced custom apparel industry. "Not a business does not want to play, is the resource, capacity constraints, can not play." Advanced customization is the top of the entire apparel industry is a high quality of life for a small number of people serving not only test the design capabilities of enterprises, but also for the entire The service level of the team is extremely demanding, and it is very difficult for the enterprise to find a better mode to provide the entire service for the customer. Into the high-end custom-made women's clothing industry, the shadow fashion group to create a "high-end clubs" model for the entire industry to provide a new development ideas.
Sun Yat-sen, a well-known marketing expert at Sun Yat-sen University, believes that customized marketing is to produce and sell products exactly according to the needs of consumers. This places a high demand on the information department, design department and production department of an enterprise, and how to coordinate these departments Between the best results to meet consumer demand, managers are faced with the problems that require companies to introduce advanced management concepts to adapt to them, in order to face the challenges, although the shadow fashion group opened up "High-end custom club mode" precedent, but still need to constantly improve the entire service system.
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Songofsong Song of senior custom clubs located in Beijing China World Trade Center Shin Kong Place boutique shopping circle, gathered here more than 90 top brands around the world, 938 world-renowned brands. PRADA, CHANEL, GUCCI, S.FREEAGAMO, HUGOBOSS, COACH and so set the flagship store in Shin Kong Place. For the first time, these flagship stores will be able to deliver "zero-hourly" merchandise at the same time, with each season's new offering being the same as it was displayed in the Paris or New York stores.
OBBLIGATO Aoli Jia Duo and Songofsong song in the song, is Shenzhen Shadow Fashion Group's two luxury women's brand. Songofsong songs in the consumer groups for the new wealth of women, women of the new power class, and elegant taste, the pursuit of a perfect quality of life of modern women, the style tends to luxury, elegant, international.
OBBLIGATO Aoli Jia Duo has the ultimate luxury and noble from the French aristocratic descent, the Chinese prosperity to create a new generation of aristocratic ladies, their culture and fashion ideas have a strong personality appeal and unique insights, and OBBLIGATO Aoli Jia Duo It is precisely for these luxury ladies custom luxury ladies.
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