Recently, China's leading fashion casual men's brand Wolf Warrior family fall orders will be held in Central Plains - Zhengzhou solemnly held. The scene, the Wolf family and agents from all over the country, franchisees, partners, nearly a thousand people jointly explore the economic background today, the opportunities and challenges Wolf family. In this order called "strength refining", Shih-Jung Shi-Rong family chairman released the development strategy of the Wolf family in 2013. "Strength refining" itself to meet the challenges and opportunities The past year, can be said that the apparel industry is the most difficult year, the macroeconomic downturn led to the overall market slump, backlog of stocks caused a fierce price war. Dress, the public leisure, sporting goods, and several major sections, as the previous years of over-expansion appeared overall decline situation. With the domestic consumers personalized, younger, fashion, fashion and leisure section has shown a thriving vitality, so that fashion leisure section has become a little red in the Wan Cong green, making fashion leisure in the weak economy In the background, still ushered in the overall growth of the section. As the hottest section, these two years, fashion leisure has also entered the forum full competition. Wolf family as a mature fashion leisure brand, with a solid foundation and a comprehensive management system, has become the leader in the fierce competition. It is reported that in the past year, despite the overall difficult environment, but the Wolf family has achieved good results, the overall performance of nearly 30% increase. Terminal outlets have also increased by more than 200. Although the overall situation is favorable, the war wolf family still hopes to obtain "strength refining" in the face of adversity. Therefore, "power refining" has become the theme of this year's wolf family. "It is a positive energy and a very powerful positive energy, and its proposition is particularly inspiring in the current climate in which the overall apparel industry is not very prosperous." For this theme, Shih Hailong interpreted it as " It has given us a direction, perhaps we can not blindly open up the territory, but should be carried out in the difficult situation. "Spend more energy to create their own strong!" "The opportunities and challenges are always Coexist, the fierce competition in the market, most of the brands will be eliminated .We will come up with the brand spirit of the darefive, challenge of the wolf family, always keep a clear head, see the situation, strike out, highlighting the siege. Order, Shih Hailong impassioned speech inspiring. Depth of outbreak thus come out in the background of such a downturn in the industry, the Wolf family can have such Zoran achievements, in addition to many years of brand accumulation and solid strength, mainly due to the past year or so Wolf family brand , The focus on the channel, in particular the signing of Shawn music, brought the brand of the Wolf in the well-known, reputation of quality improvement. With the spokesman, but also the support of hard resources, therefore, last year, the Wolf family and music video reached tens of millions of levels of strategic cooperation. With the help of LeTV together, Wolf family also opened the road to network marketing, ushered in a depth of the outbreak. In the process of online marketing of the Wolf family, the official Weibo, official WeChat, official website, Baidu search of the Wolf family has been combed, optimized and upgraded, and the new media has become a weapon for the spread of the brand Wolf family. After the initial attempt last year, the Wolf in March this year came out on top and became the focus of attention of the media and audience. With the help of Shawn Yue, the self-made large-scale network variety show "I am a Man" grandfather jointly created by the Wolf family and LeTV is not only generous, but also an event with depth and extension. And this is another bright spot in the online marketing of the Wolf family. In addition to branding on the branding, in 2012, the Wolf family did not forget to strengthen the channel of "intensive farming." It is reported that in 2012 the Wolf family established a brand business school, set up teams to start roving training, for all parts of the country dealers, supervisors, managers and other personnel training to strengthen single store management guidance to enhance the terminal operating efficiency; standardize the internal headquarters Operation management, optimize internal management and improve work efficiency in terms of process, data and system. In addition, the Wolf family also invested more than one million to introduce a new ERP distribution system, "the move to strengthen the company's information and data management, is conducive to the true control of the company's terminal sales information to optimize product development." Feng Li, chairman of Wolf family, said. Brand will vigorously promote the channel continued "deep plowing" In 2013, it will be an important year for the brand of the wolf family to raise. Therefore, the family of the wolf also made all-round preparations. In order to make the brand sustained pull, Shih Hailong said that next, the Wolf family will be vigorously into promoting the upcoming national sea election "I am a man." Through the "I am a man" in several major cities across the country landing, the local hot Wolf home brand awareness; thereafter, through the "I am a man" on the network screenings, comprehensively raise the family of the Wolf in the country among young people Brand influence. "With" I am a man, "the family of the Wolf will once again pull the more efforts of the entire network marketing, at the same time, with the interaction of the terminal, online and offline to promote each other." Shih Hailong said. In addition to the strong influence of brand influence, Wolf family will also reshape the terminal image, the third generation of terminal image optimization and promotion, and the introduction of the fourth generation terminal image, "in product positioning, we will sort out a more accurate The two series of product styles: street time and leisure, so the new image will be closer to the style of these two products. "Feng Li said. In addition, the promotion of retail terminals will also be the focus of the Wolf family in 2013. It is reported that the Wolf family will strengthen the brand business schools to help improve terminal performance, increase the terminal optimization, guidance, support, start a nationwide tour training: the terminal retail counseling normalization, standardization, and strive to achieve the image and Ping Shu double harvest ; Create a benchmark market, create a large store image shop, through the creation of benchmarking market, establish a model market, radiation surrounding areas. As the middle level agents, will also be promoted. "We will assist the agents in corporatization operations, sort out the organizational framework and service standards, propose operational improvements, improve the distribution management capabilities of distributors and ensure the effective implementation of relevant marketing and support policies. Optimize the company's channel team to ensure the healthy development of the company's channel construction. "Shihai Rong said. In 2013, it will be an important occasion for the family of the Wolf to climb another peak, and the family of the Wolf will grow up and transform in the "exercise".
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