Underwear joining terminal operators in carrying out promotional activities, we must seize the product characteristics and consumer habits, targeted to potential consumer groups for effective marketing, innovative and effective marketing tools, among the many promotional activities come to the fore, so that promotions Activities to achieve the desired purpose.
Underwear joining terminal sales promotion is a terminal terminal operators to expand markets, an important means to expand market share. Underwear joining the terminal business promotion, the need to adhere to the three principles: First, to seize the heart of the consumer groups do promotions; Second, the promotion must adhere to the visibility and reputation enhancement; Third, the promotion of the goal is not just sales Enhance, but also must strengthen the brand's core values. After these three purposes are clearly defined, the promotion of underwear's terminal promotion can be diversified and flexibly in order to increase the sales volume and influence of the market.
In the specific operational level, the terminal promotions can be divided into two categories: conventional and programmatic.
Routine is generally the underwear business new products and new store openings, which is personalized, each time the business promotion methods are different. Therefore, the underwear business in the promotion of classified activities, we must seize the product features and consumer habits, targeted to the potential consumer groups for effective marketing. Programmatic promotions are popular, such as "Valentine's Day", "March 8 Women's Day", "National Day, May Day" and other traditional Chinese festivals, because during this period, the surge in consumption, is the prime of underwear sales . Therefore, each underwear business want to seize this opportunity to seize the market, the pattern of competition is also diverse. Therefore, the underwear business at this time, to take innovative and effective promotional tools, among the many promotional activities come to the fore, with promotional activities impress consumers, so as to achieve the desired promotional activities. Choose gifts, the consumer groups to consider the preferences, send some female products, such as scarves, umbrellas, socks, etc., the gift must be refined.
Love to wear underwear to share the following eight kinds of promotions:
Buy gift: is a conventional means of promotion, the specific approach is to buy the full amount of the goods, giving the appropriate items, in order to achieve the purpose of increasing sales. Underwear business in doing promotional activities in this area, we must fully take into account the particularity of consumer groups, consumer underwear products. In general, women are coming to buy underwear products. Therefore, in the planning of promotional activities, choose to give gifts, to consider the preferences of this consumer groups, to send some of the women's products, such as scarves, umbrellas, socks and so on. In doing such promotions, special attention should be paid, gifts must be refined. Because, relatively speaking, the amount of gifts is not, if the purchase of some bad quality gifts, for promotional activities, the damage to the corporate brand is very large.
Discount: In the absence of a better promotional ideas, the discount is the best way to promote. Because in the case of low market integrity, full of promotions, full of consumer traps everywhere, in the face of turmoil in the market environment, as consumers, sometimes unable to distinguish the authenticity of the face of numerous promotional activities a bit at a loss . Therefore, in such a large environment, the discount of goods is the most direct way, but also the most acceptable method for consumers. However, the terminal is now facing a dilemma, that is, in some programs, many manufacturers are discounted, you hit a discount, I also a big deal, in such a similar approach, so many manufacturers have promotional effects Not obvious. Therefore, when discounted promotional activities, you can draw the special zone, and other brands from a distance to specials to attract consumers into the store, you can drive the sales of other goods.
Co-promotion: Two related businesses are promoting together. Underwear terminal can be combined as a small jewelry business to do promotions. During the event, how much money to buy underwear, can send exquisite trinkets. The small jewelry business promotion, you can also make underwear gifts. Such an interactive marketing tool can effectively integrate the resources of the two enterprises, concentrate the advantages, make the promotion bigger and better, and to a certain extent, save the funds of both parties. Therefore, the joint promotion is a good way. But also pay attention; in the choice of partners must be product-related. In addition, the two sides exchanged gifts, pay attention to the equivalent amount of conversion.
Theme Promotion: Set a creative theme and then launch a promotional campaign around the theme. Such as a brand in the Spring Festival, made a "step on the villain" theme activities. Treacherous is a legend, that is, when the New Year bells ring must be replaced with new socks, forced foot on the villain, so as not to make himself a villain in the new year. So loving underwear to borrow this story to do the theme of the event, making a number of exquisite socks, as a terminal promotional gifts, just to meet a group of consumers in mind consumer demand, so that the success of the event. Enterprises doing such promotions, we must pay attention to the novel theme, and with the prevailing atmosphere in order to achieve the desired effect of promotional activities.
Try on the spot: is a relatively new promotional tools. Love to wear underwear brand in Chengdu have held such an event, that is, as long as there is a woman at the scene to wear the brand underwear, walk in the mall, it put on trying on this underwear. Do such activities, can quickly attract popularity, find promotional points. To live show women do propaganda activities, can play an unexpected effect. But in doing such promotional activities, we must control the atmosphere on the scene. If there is no response to the scene, which led to the cold market, it would be a failed promotion. Therefore, before the activity is carried out, it is necessary to investigate the market, including consumer attitudes toward consumption, customs and habits, and public participation in such activities.
Consumption Volume Points: This type of promotion can not only do on holidays, but also can be used usually. General points: consumer cards, consumer volume, in addition, there are some companies in the consumer calendar printing volume, how much a arrived, a month. It is the implementation of the system of points to give the corresponding gifts, a long time, therefore, gifts must be attractive, otherwise, there is no that consumers have so patience to continue to buy certain underwear brand related products. The implementation of consumer volume points, the terminal should be careful to try to leave the consumer information, in order to establish a corresponding database, in order to facilitate the tracking service.
Recurrence: is the underwear joining terminal stores in the promotion of a way often used to provide the amount of money to buy. The amount of cash returned on-site, this promotion means because it is returned directly in cash, so attractive. However, it is very important to draw attention to the amount of cashback when formulating a promotion. It does not exceed the limit of the merchant but can also be attractive. Therefore, it is very important to formulate a reasonable cashback amount.
Limited time shopping mall: the provisions of consumers within the stipulated time, in the underwear shop to buy goods, either for free, or to buy a few fold. Such promotions, has loved the Jiangxi terminal stores often held, did not open a new store, are the lowest price limit buy to attract consumers, and achieved very good results, many customers in order to be able to buy the best products, Will wait in advance outside the shop. However, one thing to keep in mind is that when doing such activities, we must do a good job in security guarding. If the scene is out of control, the consequences will be disastrous.
See these promotions, is not a kind of immediate impulse to implement it, each underwear affiliate store is different, so when we are in the development of some promotional activities, we should take appropriate measures to ensure the effectiveness of the event. Hope, love to wear underwear with you to share these promotions can make you get good results in the local business district, to reverse the storefront dilemma! This article by: underwear to join - love to wear underwear brand () Bright
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