Nike introduces a sports bra Flyknit bra with Flyknit weaving technology, the largest size. The biggest feature of Flyknit weaving technology is its lightweight. This sports underwear uses a single layer of fabric, seamlessly stitched, and weighs 30% lighter than regular underwear, providing the support needed for exercise while venting. Nike said that this is by far the biggest innovation in the apparel industry used by Flyknit technology. Nike+ members have a 48-hour priority.
Flyknit is a digital shoe upper knitting process introduced by Nike in 2012. It is characterized by light weight, integrated molding and seamlessness. This technology has been used in Nike's almost full line of shoes. Other sports brands are now almost always using this technology that consumers call "socks shoes."
Nike claims that the technology's precise shape and specific characteristics to determine the support and breathability of a particular area can be perfectly applied to women's sports bras. Janet Nichol, the company's vice president of apparel innovation, said in a press release: "Nike Flyknit allows us to be extremely precise on a single piece of fabric, and designers and engineers can determine specific performance advantages for each stitch."
Among the women's products this quarter, Nike is expanding its options. Long-term observation of sports industry analyst Matt Powell has previously commented that he hopes that the sports industry can figure out how to do girls' business in 2017. He believes that winning the competition in sports bras will win the competition in the women's sports market: "women's sports retail The level of service is far from being demanded, which means that brands outside the industry are now eroding a large share of the market we deserve."
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