O2O mode plugs the Internet wings for Keqiao textile fabrics

You can reach hundreds of designers and clothing brands in one day, which greatly improves the efficiency of negotiation for fabric companies. On November 11th, Keqiao's local O2O platform “Weaving Network” organized more than 20 fabrics and patterns such as “Shaoxing Beijia Mao”, “Shaoxing Yongzhen Textile”, “Shanghai Shumo Textile” and Wali Net. The company has a good match with hundreds of Beijing clothing brands and designers, such as Langzi, Jin Yujie, Mandeshi and Parkerland. At the end of the docking session, Shi Zhengpeng, the on-site docker of “Shanghai Yingyun Woolen”, said: “Tomorrow, we must quickly send out the products selected by the customers, and look forward to the 25th Shenzhen on-site matchmaking meeting.” In addition to the first in Beijing on November 11th Outside the field line docking meeting, on November 25th, “Weaving Union Network” will hold the second offline matchmaking meeting in Shenzhen.

“With a suitcase, a family runs customers to sell fabrics. It is really hard for traditional fabric companies to find customers. Even during the exhibition, they need to bring a lot of products to the venue, and then wait for the customers to come to the booth. Gao." As the executive president of Zhejiang Zhilian Network Technology Co., Ltd. and the chairman of Shaoxing Hualong Transfer Printing Co., Ltd., with more than 20 years of industry experience, Ren Hengtian has a deep understanding of the industry's pain points.

In fact, the “textile + internet” platform of the textile business that tries to make use of the Internet to make the world difficult to do has already become a consensus in the Keqiao textile industry. With the continuous exploration in the early stage, more and more Internet platforms will begin to Look to the O2O mode.

In addition to the “Weaving Network”, the “Wu Dock”, which is involved in the “Textile + Internet” field, is a professional textile O2O exhibition trade service platform. Its Keqiao flagship museum can not only display samples, but also provide joint exhibition tour and offline. Docking service. At the opening of the textile fair this autumn, the person in charge of the exhibition site of “Bao Dock” said that its global tour and overseas cooperation business is currently under active development, and has successfully helped more than 500 Keqiao enterprises to go out and realize direct export transactions of 200 million. Yuan Renminbi.

In addition, Keqiao's local e-commerce platform, Online Textile City, in addition to helping local textile companies to “touch the net”, is also providing more services to member companies that are constantly using the O2O model. In addition to the traditional mobile exhibition hall, this year has already been held. The China-Vietnam mining and docking meeting will be held under five lines. "In December this year, we will organize enterprises to go to Myanmar to hold the first textile self-organized exhibition. At present, the platform is actively preparing for the Pakistan Exhibition and Bangladesh Exhibition at the beginning of next year." The relevant person in charge of the Online Textile City revealed.

"The textile industry is not only a commodity, but also a non-standard product. However, relying on the image text provided on the Internet cannot promote business. Only by combining online and offline, solving the problem of information asymmetry through online, using offline matchmaking, It is precisely connected with designers and clothing brands, so that 'two legs' walking, can really play the role of the Internet." Ren Hengtian told reporters.

Editor in charge: Xu Yuehua

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