Shenzhen Fashion Week 2016 autumn and winter 丨 EACHWAY Arts and Crafts Women

Dialogue brand

SZFW: Describe your brand with one word or one sentence?

EACHWAY: Your temperament could have been read.

SZFW: What is your design philosophy?

EACHWAY: Art is not high above, but can be perceived in life. Like the sun, the air can be enjoyed by people, and feel the natural and casual nature of life.

SZFW: Where did your 2016 Autumn/Winter collection design inspiration come from?

EACHWAY: The autumn/winter 2016 theme is "I have a secret with this city and want to tell you." In this city, there is much more to be said than sunshine. 16 autumn and winter EACHWAY, express leisure with a simple nude color; use complex pleats and leaves to express the hustle and bustle of the city; use black and white gray + red embellishment to tell about the vitality of the city... The city makes us living As we become more diverse, we are born and working in Sri Lanka and we should stop the hurry and seriously look at it and feel it.

SZFW: How do you see the balance between fashion trends and classic styles?

EACHWAY: The fashion is nowadays, and the classic style is set by the years and is considered as a must-have closet partner, such as a black dress. Living in the Internet+ era, we can look at the past and the present through the Internet. You will find that the classics will not be easily scouring, but will become a retro presence, and if the classics are to be revived, you will need assistance from popular trends. The trend is moving forward with classics.

SZFW: What surprises will this show have for the show?

EACHWAY: This time, you will find that Yizhihui is very different from fashion week big show. It makes you feel that everyone is the protagonist of the show.

SZFW: How do you keep your design inspiration?

EACHWAY: Continuous learning and continuous experience, to allow ideas and perceptions to keep up with the development of the times, and extract design inspiration from development. Development continues and design inspiration continues.

SZFW: In the future, will the original design share increase in market share? How do you think of design and business integration?

EACHWAY: In an era of increasing emphasis on personalization, original design will be more and more popular. People are eager to use fashion to find their own presence and tell others about themselves. Commercialization is to make original designs more Many people see it, being experienced by more people.

SZFW: As a designer/brand owner, what are the plans and expectations for the future of his own brand?

EACHWAY: Adhere to the original design, the pursuit of artistic design, let the arts like the sun, like drizzle into people's daily life.

Showtime 18:00 Friday MAR. 25th