AIR.U is a women's brand under Guangzhou Ruru Fashion Design Co., Ltd. “The Ruanru†originates from Zhuo Wenjun’s ancient poem “The White Headâ€, the first sentence of “The Snow on the Mountainâ€, and conveys traditional Chinese poetry in the name of poetry. The spirit of calligraphy and painting and the pure oriental aesthetics pursue women's self-awakening and inner-to-outside recognition. AIR.U, for example, women's culture draws on their own cultural roots to create nutrients and abandons traditional Chinese elements. It is a simple reproduction of Chinese culture, with a low-key, reserved, clear and subtle, quiet and peaceful, elegant and clean spirit of the temperament and spirit as the core, to create a space for people and clothing, and to achieve a comfortable and harmonious spirit and physical feelings of the wearer.
Dialogue brand
SZFW: Use a word or a sentence to describe the brand?
AIR.U: It is unobtrusive and has its own strength. Although it is low-key, it cannot be ignored.
SZFW: What fashion elements will be included in the 2016 Autumn/Winter collection?
AIR.U: Image and Temperament of Chinese Martial Arts Spirit
SZFW: What is the source of inspiration for this season's clothing?
AIR.U: This season's clothing collection is the first in Hong Kong's TV series "Fearless Actor" to enter the Mainland in the 1980s.
SZFW: How do you see the balance between fashion trends and classic styles?
AIR.U: We believe that the popularity is fleeting, and the style is eternal. “AIR.U†hopes that our clothing can be worn for many years after being bought back by consumers. It can be kept in their closet, slowly The traces of years have become more entwined with the garments. We learn from the classics, carry out innovative designs and create our own style.
SZFW: In the future, will the original design share increase in market share? How do you think of design and business integration?
AIR.U: In the future, we believe consumers and markets will pay more and more attention to the value of original design. We do the clothes we like and wear, and we first impress ourselves and impress other people's designs. Therefore, we believe that there will be a resonance and commercial market with original designs and designs that suit people's needs!
SZFW: How to keep design inspiration?
AIR.U: Staying curious about your life and the world, thinking about your heart, thinking about keeping things separate
SZFW: What are the plans for the future of the brand?
AIR.U: In the future, we will think more about the relationship between people and clothing and the environment. Let clothing return to the wearer's feelings. Design is no longer just the designer's own dazzling skills and pure pursuit of fashion, but how to make it. It makes life longer after it reaches the wearer.
15:30 Sunday MAR. 20 th
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