[China Glass Network] Network marketing can now be described as in full swing, red and north-south. But what exactly is the difference and connection between Internet marketing, online marketing, online promotion, and e-commerce?
Analysis of the concept of network marketing
Network marketing, Baidu Encyclopedia defines as follows: Based on the Internet, using digital information and the interactivity of online media to assist marketing objectives to achieve a new type of marketing. To put it simply, online marketing is based on the Internet as a primary means of marketing activities for a certain marketing purpose.
More simply, online marketing = network + marketing. Personal network marketing includes: network marketing strategy planning, website platform construction, network promotion, customer service sales, data analysis, team formation, operation management. The core of it is: First, continuously improve the conversion rate of websites or online stores, and second, continue to disseminate design information to target customers.
From the perspective of project management and operation, network marketing includes the basic processes and links of the four management operations: “planning, organization, leadership, and controlâ€.
The relationship between online marketing and online promotion
In fact, network promotion should be understood as network communication, that is, using the Internet to deliver effective information to target audiences.
From the process point of view, network promotion has to go through three steps: first determine the target audience, that is to whom? Again, to plan the dissemination of content information, that is to say? Third, what is the way to promote, that is to say? Only through the planning of these three organic combinations can we form a successful communication case and achieve the purpose of communication.
In terms of methods, network communication promotion can be divided into: activity creativity (this method can be subdivided too much), topic event virus, information release, interactive games, creative soft text, picture video multimedia and so on.
From the perspective of communication channels, network promotion can be divided into: SEM, SEO, forum promotion, blog promotion, microblog promotion, news soft text promotion, B2B platform promotion, QQ (IM) promotion, e-book promotion, mail promotion, advertising, Advertising networks and many other forms of communication pipelines.
In the era of information explosion, the eyeball has become a top element, the core of network success: not only to clearly say what, how to say, but also to creatively solve the problem of how to say, so as to penetrate all kinds of information interference, successfully transmit the information of network promotion Reach the target audience.
Speaking of this, everyone should be able to understand that network promotion focuses on the transmission of information. And online marketing is not just about promotion. What's more important is to let customers achieve action. From knowing, trusting, loving to buying, the focus is on inspiring customer action, which is to increase conversion rate. The core of the Cai Gen Tan network organization is to provide services to customers, rather than simply publishing information.
The relationship between online marketing and e-commerce
E-commerce is the use of electronic (mainly or network) as a means of doing business and business activities are e-commerce. This is a broad concept of e-commerce. The e-commerce that everyone usually refers to is the narrow concept of online sales and online shopping, that is, the business process of completing payment and placing orders through the network.
E-commerce is a business model defined by the form of business. It is a concept corresponding to traditional business forms. From a business perspective, e-commerce includes so-called B2C, B2B, and now there are more new e-commerce models such as B2B2C and O2O. A business model project generally includes modules such as marketing, financial settlement, warehousing logistics, and human resources administration.
And network marketing is defined from the perspective of operations management, focusing on how to sell products or services? E-commerce is defined from the business model, focusing on the system issues of the project's full supply chain. The perspectives of the two are different, and the focus is different.
In short, network marketing, e-commerce, and network promotion are all related to each other, and the connotation and extension have significant differences. Only by accurately understanding these connections and differences, and when operating an e-commerce project, constructing an operational system suitable for the project itself from a system level, and then spreading and marketing with precise strategies and fierce ideas, can continue to develop. Otherwise, even if the project achieves a phased effect, it will be difficult to last.
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