"About cotton products" became the star of 2005 China venture capital

2005 China's Top 10 Most Attractive Startup Investment Projects in Beijing, China's first cotton monopoly organization announced that the selection of the top ten in the selection of cotton products has become a leading fashion star. It was hailed by the industry as the darkest horse in the entire event.

“Celebration Cheery” garments and other cotton products originated from Singapore are mainly used for home clothes and bedding products with their simple, stylish and personalized design styles. They are mainly sold in the Asia-Pacific region, and are even exported to Europe and the United States, and are greatly influenced by consumption. Lovers and sought after. It landed in China in 2004, and its first direct-operated store entered Asia’s largest SHOPPINGMALL Beijing Golden Resources Lufthansa Shopping Center in the same period. “Happy Show” investment in China quickly launched a new round of investment boom and consumer boom in China's cotton products market. The event was organized by the China Business News. Since its launch on February 8, the companies (units) from all parts of the country have participated enthusiastically. They have generated shortlists through primaries and expert selections. They then voted for the public, so the entire event is very Strong public welfare and authority.

Hi International stated that he was satisfied with the results of the selection and considered it “unforeseen and reasonable”. After all, the projects that entered the scope of the public vote have strong strengths. New and unique, but also has established a good brand background in the competition in the Singapore market, so it is also true that it has become a dark horse in the industry. All products of “Celebration” are sticking to the concept of pure cotton and carefully creating human “second skin”. All home textile products that are in close contact with people must meet the requirement of 100% pure cotton. The printing process highlights the natural qualities of natural environmental protection; it pays more attention to the international trend and constantly introduces new cotton products to maximize product lines and meet the market demand of high-end people.

Hixi cotton products can stand out in this activity and cause a sensation in the scene of the meeting. Most investors agree with the innovation of cotton products. First of all, Hixiu brought the mature brand marketing model formed in the Singapore market to China and became China's first cotton monopoly agency. Pure cotton textile products are in a non-mainstream position compared with fashion in the entire textile market. Therefore, no real brand has been formed in China. The demand in our country's textile market is very large. However, the vast majority of manufacturers currently do not pay enough attention to the establishment and marketing of the brand. They generally believe that “this product is too popular”. Therefore, no matter whether the product or sales are obviously lack of innovation, the current market Most home textile brands in China are limited to the primary level of “trademark performance,” which is the status quo of typical non-mainstream product marketing. As one of the world-renowned “shopping paradise”, Singapore has formed a well-established brand marketing model even for non-mainstream products. The "four-in-one, one-stop shopping" marketing model for cotton products is a typical non-mainstream branded marketing model.

Hi-cotton advocated the concept of one-stop shopping for home textile products, breaking the single product model of decentralized management in the current store, emphasizing mutual support in the design and sales of the same products, such as bedding and home casual wear and other in the bedroom. The use of textile products has an inevitable connection in use, and this connection should be reflected in sales rather than rigid fractures. Hi about cotton products will be associated with towel products, home furnishings, bedding, home slippers sales, not only to facilitate the consumer, but also provides investors with more profit. For investors, the four-in-one cotton marketing model offers a variety of choices. The product line can be freely combined according to the actual conditions of the local market. It can be combined or single-product marketing, either in high-end department stores. The mall management counter (in-store shop) can also open stores in the street-front store in the business district.

"Happy Show" believes that the biggest problem in China's inland cotton market is "thinking". On the one hand, it is the consumer's thinking, and on the other hand, it is the operator's thinking. At present, the cotton market can be summarized by “P thinking” using the classic marketing theory, and the marketing concept of fast-moving consumer goods in developed countries in the 1990s has completely entered “C thinking”. "C-thinking" is an upgrade from the "P-thinking" and is also produced in high-intensity market competition. Its theoretical basis is derived from "4C marketing", emphasizing customer (CUSTOMER), cost (COST), As the center, convenience (COVENIENT) and communication (COMMUNICATE).

Zambia and Z&H Trading shake hands before the Chinese market. Beijing Fashion and Gravity Investment Co., Ltd. has conducted a large number of market research work, and believes that on the one hand, consumers in China, especially in large cities, have a strong demand for high-end products. The confidence of the product mainly comes from the recognition of the brand. The “white-collar class” in the city has gradually become the mainstream consumer group of home textile products. The market space is huge and grows rapidly. On the other hand, pure cotton is one of the market segments in the home textile market. There is no strong brand yet, but the concept of pure cotton is generally accepted. Therefore, the hibernation of cotton products just fills a blank space, and is confident to become a leader in this market through standardized management, unified image promotion and strong logistics support. The fashion attraction once successfully branded the “slippers” as a typical non-mainstream product, and has established the largest slipper monopoly institution in the country. After two months of evaluation and analysis, the two parties formulated a happy project at the end of 2004. In China's domestic development strategy, the high-end market for pure cotton products will provide the best entry point for Cheery's various products.

Mr. Liu Xuanfu, chairman of fashion attraction, said that all the products of “Celebration” are sticking to the concept of pure cotton and carefully creating human “second skin”. All home textile products that are in close contact with people must meet the requirement of 100% pure cotton. , A large number of colorless printing technology, highlighting the natural qualities of natural environmental protection; with the unique design of Ms. Guo Hao, quickly update the product line. The introduction of new cotton products has made it difficult for competitors to follow suit and meet the needs of high-end people for fashion, personality, comfort and health. At the same time, the four categories of products in the business have entered the home textile market across the board, making up for each other's poor profitability and reducing investment risks. This should also be the success of our business strategy.