Elegant temperament demonstrates Dior spirit Choi Ji-woo into the latest spokesperson

Elegant temperament demonstrates Dior spirit Choi Ji-woo into the latest spokesperson

South Korean actress aggressively entered the international make-up brand market. Following Song Hye-young’s endorsement of OLAY and Li Meikai as Lancome products, Cui Zhiyou held a press conference in Seoul yesterday and announced that it was the latest advertising model for Dior's whitening skin care products. The new TV and flat-screen CF began in March. Asia-Pacific strong release!



After the Oscar in action, Sarah Theron, and Hong Kong Tianhou Kelly Chen, Cui Zhiyou became the third Dior cosmetics spokesperson. Dior spotted Choi Chi-wook's "Winter Sonata" and "The Stairway to Heaven" in Asia. He thought she was meticulous about her face. Out of the unique style, with a female audience, the market charm can not be underestimated. According to Li Meikai’s one-year endorsement for Lancome’s endorsement, as high as 500 million won, Cui Zhiyou, who is a member of Sidus HQ’s brokerage, is in the same level as Li Mei’e, and he is naturally not inferior to this figure.



In September last year, Cui Zhiyou met with Dior's creative director John Galliano at the Paris Dior Spring/Summer Costume Presentation. They talked with each other and made a deep impression. In December Dior's spring and summer fashion show in Shanghai, Choi Chi Woo was invited as the finale guest, elegant temperament just right to show the tenderness of Dior spring, so that the presence of the distinguished guests and the media.

After the press conference, Cui Zhiyou will enter a series of advertisements for shooting. The location and content of the shooting will be kept confidential. Mr. Pierre Denis, president of Dior Cosmetics and Boutique Asia Pacific, said: “We are honored to work with Miss Cui in the next year. We deeply feel that her unique temperament is in full accordance with Dior's luxury, charm and femininity.”

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