Alfari top menswear brand positioning luxury market

Alfari top menswear brand positioning luxury market

Autumn and winter of this year, with the theme of “Dignity...kind of dreams”, Alfaly launched four series of sentiment, sensibility, randomness, and nature. The product style and market positioning are vividly displayed... Today’s Alfaly Men’s Wear The design inspiration stems from “respecting freedom and seeking individuality”, blending international trends and rich Chinese cultural connotations, highlighting simplicity, elegance, leisure, nature and comfort, advocating a love of life for modern Chinese men. Romantic, independent, strong, positive and healthy lifestyle.

iFarley is the top menswear brand in the UK and its brand influence spreads all over the world. Since landing in the Chinese market at the end of 2004, Alphare has taken the leading position in the luxury goods market for men's wear in mainland China with high-end consumer groups and top quality positioning. The retail price of single-item products is 86,000 yuan and the average price is more than 30,000 yuan. , creating the highest domestic price of similar goods.








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