Annil Annai Children's Wear Elegant Bloom 2012 Shenzhen Service Expo (SZIC)
Shenzhen Zhuangfu Garment Co., Ltd. is the home of Annil. The baby's comfortable and beautiful clothes are provided by members of the family who are kind and industrious like rabbits. For the children's love, we only provide children's clothes that are green, simple and novel in style, and comfortable to wear to ensure the most complete protection of the children.
"Rabbit Nest" was founded in 1996 and now has settled in all parts of the country and overseas. There are more than 1,200 counters at home and abroad, and the number of members exceeds 60,000.
Brand Positioning:
The Annil brand LOGO is composed of two rabbit graphics, Annil Chinese and English alphabets. The two rabbits who are relatives and relatives are engaged in erecting their ears and are full of childlike spirit. They embody the spirit of active and uplifting Aner children. .
Market Positioning: Annil focuses on children from 0.5 to 12 years old to provide green and high-end leisure children's wear. Its popularity and practicality, both comfort and health are unique in the domestic children's wear brand.
Design concept: Annil advocates the natural simplicity, comfortable and elegant design concept, adhering to the style of fashion, leisure, and free style, costume theme and Greek accessories (such as hats, scarves, hair ornaments, eyes, backpacks, socks, shoes And so on) can be freely collocated, so that the boy wearing Annil is elegant and handsome, polite and lively; the girl is lovely, well-behaved, elegant and innocent.
Fabric Advantages: The research and development of fabrics and the quality control of excellence are the key to product success. Commitment to providing children with the most healthy and comfortable children's clothing, Anneal is mainly based on comfortable cotton, supplemented by other silk, wool, and blended fabrics. Yarn selection, weaving, printing and dyeing, finished product processing, etc., track and monitor the entire process, printing and dyeing all use environmentally-friendly dyes, to ensure that each piece of clothing are given to children natural health care.
Target consumer group: mother's price positioning for children aged 0.5-12 (spring, summer, autumn and winter)
Spring and summer: 99-299RMB
Autumn and winter: 129-869RMB
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