As a world-renowned international high-end outdoor brand operated by China Dongxiang Group, PHENIX has always been a sponsor of the Norwegian national ski team. This sponsorship went to the London Olympics. This is the honor of China Dongxiang Group and it is also the honor of the Chinese outdoor industry.
The PHENIX brand was founded in Japan in 1952. The founder, Mr. Tajima Tadao, is an outdoor sports enthusiast who enjoys a high reputation in Japan for outdoor sports such as skiing, mountaineering, gliding and kayak. The 25-year-old Technical Research Center has advanced professional development techniques for sportswear products based on in-depth research on movement mechanics and physiology. The use of technology, which has accumulated from the beginning to the end of the year, the extensive use of functional materials that are synchronized with the world's leading level, the perfection of functionalities that match various outdoor activities, and the uniqueness of design fashion have been continuously demonstrated.
In 2008, China Dynamics Group acquired PHENIX, which owns and operates the KAPPA brand in Japan and a number of other ski and outdoor sportswear brands. After three years of adjustment, PHENIX formed a product structure that mainly consists of outdoor apparel and ski clothing. The ratio of outdoor and ski products is 7:3. The brand will be positioned in the "professional outdoor clothing brand", positioning the brand as "the most stylish professional outdoor clothing brand."
In 2010, PHENIX completed a smooth transition after the acquisition and achieved a steady increase in global profits and sales. In 2011, China Dongxiang Group introduced its full range of outdoor products to the Chinese market.
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A medal or medallion is a small portable artistic object, a thin disc, normally of metal, carrying a design, usually on both sides. They typically have a commemorative purpose of some kind, and many are given as awards. They may be intended to be worn, suspended from clothing or jewellery in some way.
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