CORONA Creates a New Marketing Model

Guangdong Province's first over a thousand square meters of fashion boutiques - CORONA Shenzhen Huaqiang flagship store officially opened. The flagship store will operate according to the “five out” model of “performance, talent, management, image, and mode”. Through the creation of an atmosphere combining fashion, art, and business, it will promote personalized marketing and five-star marketing. The level of service, creating a new sales model, establish a strong brand image.

CORONA Shenzhen Huaqiang flagship store is located on the first and second floor of Manha Fashion Plaza at the intersection of Huaqiang North Road and Zhenxing Road, Futian District, Shenzhen. The lower layer operates CORONA B&W (Black and White) and the upper layer operates CORONA COLOUR (Colorful Equipment). The flagship store has become the focus of attention with conceptual decoration, exquisite display, excellent service, fashion, art and business atmosphere, which ushered in the brand new era of CORONA brand marketing.

CORONA brand VI system is designed by Hong Kong won the "Outstanding Design Master of Chinese" Mr. Qiang Qiang, shop design is completed by the Hong Kong designer Mr. Lin Weiming, all with reference to the latest international popular color and architectural style, showing a simple, elegant, smooth and beautiful . The completion of CORONA Shenzhen Huaqiang flagship store has created many of the most similar brands in the clothing industry in Guangdong Province and even the whole country.

CORONA is a fashionable casual women's wear launched by Shenzhen Juchang Fashion Co., Ltd., which is widely known in Northeast China. However, the overall development is unbalanced. In particular, there is no scale benefit in the Shenzhen area where the base camp is located, which restricts the further development of the brand. Here, CORONA brand holders and Shenzhen Juchang Fashion Co., Ltd. decided to construct their own flagship store in Huaqiangbei, a famous commercial circle known throughout the country. The opening of the CORONA Shenzhen Huaqiang flagship store underpins the development expectations of Juchang – “Strongly entering Huaqiang North and creating a new sales model”.

The general manager of the company stated that at present, China's garment market is facing the ardent expansion of domestic new brands, and the pressure of foreign item-level brands is heavy on the pressure. The fierce competition is like “a thousand soldiers and one horse”. Starting from last year, foreign item-level brands targeted development goals in the Chinese market and began to build heavily in flagship stores in Hong Kong, Beijing, and Shanghai. While Guangzhou and Shenzhen are the fashion centers of South China, although the market has yet to see any signs of it, their views have become clear. Only by breaking the traditional competitive landscape, opening up new sales models, consolidating and expanding market share, enhancing the brand's overall competitiveness, and creating an international image, domestic brands can rise in the gap and have the ability to compete with foreign brands. The completion of the CORONA Shenzhen Huaqiang flagship store is part of the development strategy of “Changqiang Brand” implemented by Juchang, and it is also an important part of accelerating the market standardization and re-layout of the CORONA brand. It will play a positive role in promoting the soundness of the national franchise system and the expansion of the sales network. In the next year or two, CORONA franchisees will, with the support of the headquarters' good business philosophy and action system, reshuffle the market and vigorously expand the market to initially establish the strong image and leading position of CORONA products in the national market. (Liao Chungeng)