GORE-TEX® hand-in-hand ispo international sports brand to join forces in China

At present, the Asian market has grown into the world's third largest sports equipment and clothing market after the United States and Europe, and its importance is still rising steadily. The potential of the Chinese market, which has the largest population in the world, is particularly huge, with 400 million people (1.3 billion in 2001) actively participating in sports. Among them, as a large country with a vast territory, China has a rich and diverse geographical environment, and the resources for outdoor sports are very abundant. In addition, outdoor sports are increasingly favored by more and more urban people in recent years. Do you know what kind of fabrics are used by world-famous outdoor clothing brands? What clothing does the internationally renowned explorer like to wear? On March 14-17 this year, these world-class functional fabrics will appear at the first international sportswear and fashion brand trade show held at the Shanghai Pudong New International Exhibition Center (SNIEC). Brands, the world's largest sports expo, includes Gore's GORE-TEX® brand fabrics that are familiar to everyone.

Gore's GORE-TEX® brand may be somewhat strange in other areas of the country, but it is an aircraft carrier in the outdoor functional fabric industry. Gore started from producing professional insulated wires and used PTFE as insulation material. PTFE is a very versatile and resilient fluoropolymer. In 1969, GOR's son, BOB GORE, discovered that PTFE could be extended into a high-strength porous material. He registered this material as the GORE-TEX® brand. The chemical properties of GORE-TEX® expanded PTFE are very stable and can work under a variety of temperature conditions. It is not suitable for aging and durability. The use of GORE-TEX® expanded PTFE is extremely extensive. It has developed thousands of different products for different markets and different application fields. In the mid-1970s of the last century, the GORE-TEX® brand innovatively bonded GORE-TEX® films with many traditional textile fabrics to produce unique GORE-TEX® fabrics that are waterproof, windproof, and breathable. . The birth of this fabric has revolutionized humankind's outdoor sports, enabling people to truly experience the best protection in all weathers for the first time. Since then, GORE-TEX® fabrics have begun to be widely used in the production of functional, protective and fashionable clothing and footwear products, and are therefore known worldwide as leaders in outdoor sports products. Today, the GORE-TEX® brand fabrics are used not only for outdoor activities such as hiking, hiking, and skiing, but also for military, security, and fire protection. They are also widely used in urban casual wear. Even the popular element of fashion has been added to it and it has become an irresistible trend.

Gore, the owner of GORE-TEX® waterproof, windproof and breathable multi-functional fabrics, which was named as one of the 100 best American products by Fortune magazine, will launch a series of special experience activities for the convenience of users. Enjoy the beautiful and fashionable life that Gore's digital scientists have developed over decades of successful new fabrics. The big cake in the Chinese market has become increasingly attractive as the 2008 Olympic Games approached. Chinese people's preference for top international brands is also increasing day by day. And the segmentation of the sports market makes high-end top sporting goods also have their own sphere of influence.

Gore's hand in ispo will provide the professional functional information and products that are sorely needed in the strong, fast-paced and vibrant market of outdoor functional apparel. During the exhibition, Gore and ispo will also co-host the first "China Outdoor Retailers Forum", invite experts from domestic and foreign retail related sectors, and exchange with Chinese outdoor retailers about the store management, product ordering and merchandise that they face in their operations. Exhibitions and other retail experiences to support China's outdoor retailers in the growing stage to embark on a more professional path, and with the world's outdoor brands.

No matter what kind of outdoor sports you are engaged in, choosing professional and guaranteed outdoor sportswear is crucial for you. This is related to whether you can experience more excitement and security from outdoor sports. Comfort is also closely related. The GORE-TEX® brand is willing to work with you to experience truly wonderful outdoor life!