Jackie Chan’s JC brand wants to take casual clothes “mountain head”

In early spring, Beijing was still warm, and international movie superstar Jackie Chan appeared in the Grand Hyatt Oriental after attending the Hong Kong Film Awards. He revealed with a trademark smile that the JC brand (Jackie Chan Collection) he created this year will accelerate the pace of expansion, open 8 stores in the top shopping malls in Shanghai and Beijing, and actively prepare to enter the overseas market.

As a star-created brand, the rise of JC is not reminiscent of the Li Ning brand that has achieved great success, and JC's franchise expansion model was also a tool for Metersbonwe to attack cities. It seems that Jackie Chan's expectation of the JC brand is not just a star ticket. This may be a wonderful "business battle blockbuster" that brings together the longevity of the public.

Integrate Resources to Create International Brands

"I didn't sleep until 2 o'clock this morning," Jackie Chan said in an interview with reporters.

In April last year, Jackie Chan also announced in Beijing that his JC brand will enter the mainland market. One year later, the pace of JC seems to be accelerating. This year, JC's goal is to open 15 stores, four in Shanghai and Beijing, and South Korea, Malaysia, Singapore and other Asian countries have also entered Jackie Chan's field of vision.

“I’ll never look back at the prizes I’ve received. Instead, I devote my energy to new work and concentrate on one thing until it is done. For example, when I go to make a movie, I don’t want anything else. Until the film is shot well. Now launch the JC brand, we will also seriously to do a good job." Jackie Chan to the reporter's question, calmly replied.

For the original intention of creating an international fashion brand, Jackie Chan has a long-felt voice, "My ambition is to build a brand that belongs to the Chinese people - Dragon brand, and let it go to the world."

At present, the Jackie Chan brand reflects the true nature of internationalization in design, procurement, production and management. Previously, JC and COTTONUSA and Hong Kong Central Cotton Co., Ltd. have worked closely to strengthen the quality of apparel, textile technology and brand image.

"JC's selection of materials is the use of high-quality fabrics every year when international apparel is released. Together with design elements that incorporate Chinese traditional culture, we believe that it will win success," said Zhu Peilin, chief designer of the JC brand. In fact, in the selection of materials, JC and CD, Armani and other international first-line fashion brands are no different. The more important JC design and management team can not be underestimated.
Shanghai, Beijing: JC staged Shuangchengji

Last year, JC’s domestic flagship stores opened in Shenzhen Seibu Department Store and Changsha. At present, JC already has 18 stores, but in addition to Guangzhou, Shenzhen, are also in second-tier cities such as Changsha, Nanchang and Hefei. Why did the JC brand, which announced its entry into the mainland market in April 2004, have not been operating in Shanghai or Beijing yet?

Wu Bandi explained: “As a brand, we must first establish our style and establish our own style before we can accept it in big cities. So we did not easily enter Shanghai and Beijing in the early days. Another reason is that we hope to open in Shanghai and Beijing. The store is a concept shop that leads the trend and has a higher demand for site selection, so it is not so easy to find.”

Wu Taiji admitted that although Jackie Chan is already an international movie superstar, its clothing brand is still “beginning with a flamboyant look”. Therefore, it is not easy to find an ideal shop in Shanghai where international brands gather. He disclosed that in Shanghai JC will choose Hang Lung, CITIC Pacific, Hongqiao Friendship, and Yaohan. If the negotiations between the two parties are smooth, I hope that the eight stores in Beijing and Shanghai can be opened this year.