Ordos brand value growth determined to build world famous brand
The results of 2004 China Most Valuable Brand Assessment show that the brand value of Ordos has jumped from 4.367 billion yuan in 2003 to 5.058 billion yuan. In the rank of “China's Most Valuable Brandâ€, it continues to rank first in the Chinese garment industry, becoming Industry leader brand.
In 2004, the Ordos Group's tangible assets and intangible assets have been upgraded synchronously. The growth of the Ordos brand value indicates that the Erdos Group's brand appeal, economic strength, scientific research capabilities, capital operation, corporate culture, decision-making and management, international and domestic market share, etc., have all quickly adapted to the challenges of economic globalization. .
For a long time, the international trade in cashmere products has been dominated by foreign brands, and Chinese companies’ own brands accounted for only 2%. The vast majority of exports are processing trade using foreign brands or order-based trade. As the leading enterprise in China's cashmere industry, Ordos Group has always put R&D, design, marketing and Other high value-added links into its own hands. After more than 20 years of hard work, it has grown from a simple cashmere supplier to a leading international cashmere market. And the big brand of price.
“Ordos†is first recognized by the international market in terms of quality. It invests an average of nearly 100 million yuan each year to carry out technological transformation, introduction and development. At present, the main production equipment has reached the world's leading level and can complete the most complex designs that designers can think of. Adhere to international standards in technological innovation, form more than 50 inspection procedures, more than 60 inspection sites, equipped with more than 500 full-time raw materials, semi-finished products, finished product inspection personnel, and obtained ISO14000 international quality assurance system certification qualification certificate, to ensure long-term product quality stability Maintaining a high standard of quality, the leading product “Ordos†cashmere sweater has been rated as “Confidence Textile†for several years by Swiss Textile Testing and Verification Co., Ltd.
In recent years, Erdos has established 7 sales companies overseas and established more than 30 “Ordos†brand stores in key markets such as the United States, the United Kingdom, Germany, France, and Russia. The European and American markets with a large number of clothing brands have demonstrated the Chinese nation. Brand. The group has cultivated a group of sales personnel who are familiar with the consumption habits of different markets and entered foreign clothing distribution channels; they cooperated with some foreign department stores that did not own cashmere sweater brands, allowed them to use the “Ordos†brand, and set up high-end products in China through promotion and promotion. Textile image; Actively cooperate with European first-class design companies to ensure that they match the latest international trends in the field of cashmere apparel design.
As the largest cashmere processing company in the world, Erdos Group has been adhering to the marketing strategy of both internal and external sales for more than 20 years. In 2004, it further expanded its international market. The export region has grown from 30 countries and regions before 2001 to the present. 41 of them. Exports of export products have increased at an average rate of doubling every three years. In 2004, nearly 6 million pieces of "Ordos" cashmere products were exported, and the sales revenue was about 200 million U.S. dollars. The international and domestic market share of leading products "Ordos" cashmere sweaters firmly occupied the top spot in China's cashmere industry. position. According to a person from Ordos, the export sales of Ordos Group is expected to reach 7 million in 2005.
For more than 20 years, the Group has adhered to the business philosophy of developing traditional industries with high technology and creating famous brands with high standards. It has continuously introduced and absorbed internationally advanced production technologies and equipment, advanced management ideas and methods, and has passed tens of thousands of people. Employees' hard work and hard work, accumulatively earned 1.39 billion U.S. dollars for the country, 4.3 billion yuan in profits for the country's profits, making the product a famous brand in China, making the company a leader in the Chinese textile industry, and making the group the “king of Chinese cashmere productsâ€. "The world's largest cashmere industrial base" has prompted "the world cashmere to see China."
In 2004, the Ordos Group's tangible assets and intangible assets have been upgraded synchronously. The growth of the Ordos brand value indicates that the Erdos Group's brand appeal, economic strength, scientific research capabilities, capital operation, corporate culture, decision-making and management, international and domestic market share, etc., have all quickly adapted to the challenges of economic globalization. .
For a long time, the international trade in cashmere products has been dominated by foreign brands, and Chinese companies’ own brands accounted for only 2%. The vast majority of exports are processing trade using foreign brands or order-based trade. As the leading enterprise in China's cashmere industry, Ordos Group has always put R&D, design, marketing and Other high value-added links into its own hands. After more than 20 years of hard work, it has grown from a simple cashmere supplier to a leading international cashmere market. And the big brand of price.
“Ordos†is first recognized by the international market in terms of quality. It invests an average of nearly 100 million yuan each year to carry out technological transformation, introduction and development. At present, the main production equipment has reached the world's leading level and can complete the most complex designs that designers can think of. Adhere to international standards in technological innovation, form more than 50 inspection procedures, more than 60 inspection sites, equipped with more than 500 full-time raw materials, semi-finished products, finished product inspection personnel, and obtained ISO14000 international quality assurance system certification qualification certificate, to ensure long-term product quality stability Maintaining a high standard of quality, the leading product “Ordos†cashmere sweater has been rated as “Confidence Textile†for several years by Swiss Textile Testing and Verification Co., Ltd.
In recent years, Erdos has established 7 sales companies overseas and established more than 30 “Ordos†brand stores in key markets such as the United States, the United Kingdom, Germany, France, and Russia. The European and American markets with a large number of clothing brands have demonstrated the Chinese nation. Brand. The group has cultivated a group of sales personnel who are familiar with the consumption habits of different markets and entered foreign clothing distribution channels; they cooperated with some foreign department stores that did not own cashmere sweater brands, allowed them to use the “Ordos†brand, and set up high-end products in China through promotion and promotion. Textile image; Actively cooperate with European first-class design companies to ensure that they match the latest international trends in the field of cashmere apparel design.
As the largest cashmere processing company in the world, Erdos Group has been adhering to the marketing strategy of both internal and external sales for more than 20 years. In 2004, it further expanded its international market. The export region has grown from 30 countries and regions before 2001 to the present. 41 of them. Exports of export products have increased at an average rate of doubling every three years. In 2004, nearly 6 million pieces of "Ordos" cashmere products were exported, and the sales revenue was about 200 million U.S. dollars. The international and domestic market share of leading products "Ordos" cashmere sweaters firmly occupied the top spot in China's cashmere industry. position. According to a person from Ordos, the export sales of Ordos Group is expected to reach 7 million in 2005.
For more than 20 years, the Group has adhered to the business philosophy of developing traditional industries with high technology and creating famous brands with high standards. It has continuously introduced and absorbed internationally advanced production technologies and equipment, advanced management ideas and methods, and has passed tens of thousands of people. Employees' hard work and hard work, accumulatively earned 1.39 billion U.S. dollars for the country, 4.3 billion yuan in profits for the country's profits, making the product a famous brand in China, making the company a leader in the Chinese textile industry, and making the group the “king of Chinese cashmere productsâ€. "The world's largest cashmere industrial base" has prompted "the world cashmere to see China."
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