Rihanna goth dark punk style has become the trend this fall!

Lead: September 7, 2016, Shanghai, China – FENTYPUMAbyRihanna's Fall/Winter 2016 series, designed by PUMA Women's Series Creative Director and Global Ambassador Rihanna, will be launched on September 7th. Each series of this series has a sexy and fearless attitude. Each detail is engraved with a bold and avant-garde creativity. Following the first glimpse of New York Fashion Week, the world is waiting for the Rihanna goth dark punk style to sweep the globe. .

September 7, 2016, Shanghai, China – FENTY PUMA by Rihanna's 2016 Fall/Winter collection will be launched on September 7th by PUMA Women's Series Creative Director and Global Ambassador Rihanna. Each series of this series has a sexy and fearless attitude. Each detail is engraved with a bold and avant-garde creativity. Following the first glimpse of New York Fashion Week, the world is waiting for the Rihanna goth dark punk style to sweep the globe. .

PUMA Women's Series Creative Director and Global Ambassador Rihanna

FENTY PUMA BY RIHANNA Fall/Winter 2016 Collection

FENTY PUMA BY RIHANNA Fall/Winter 2016 Collection

FENTY PUMA BY RIHANNA Fall/Winter 2016 Collection

FENTY PUMA BY RIHANNA Fall/Winter 2016 Collection

FENTY PUMA BY RIHANNA Fall/Winter 2016 Collection

FENTY PUMA BY RIHANNA Fall/Winter 2016 Collection

FENTY PUMA BY RIHANNA Fall/Winter 2016 Collection

All of the campaign's ad campaigns are led by Rihanna's world-leading team: the Paris creative team M/M, photographer Willy Vandeperre and stylist Alastair McKimm, who have collectively transformed the creative ideas of each world into a very visual presentation. FENTY's lively vitality, top models Feifei Sun (Sun Feifei), Cong He (He Cong) and Sang Woo Kim are immersed in the performance of them, bursting out of their own different charm, so that FENTY shine.