The legend of the German brand Jil Sander is a classic

The legend of the German brand Jil Sander is a classic
Germany has always been a pragmatic sensation. For example, the performance of the double-B car and the finely-assembled Leica camera refer to the clothing as the representative of Jil Sander, who is known for its “minimalistness”. In the fashion industry, it is to be selected. A brand that complements texture, cut and temperament, Jil Sander definitely deserves it! Some people may ask: "A piece of clothes that looks simple enough, why the price is not Fei?" But only personally put on Jil Sander's clothing to experience everything.


Designer: Jil Sander


Take over designer Milan Vukmirovic

In 1968, Jil Sander opened his first boutique and launched a fashion show of the same name in 1973. However, he did not gain universal appreciation. In the 1980s, the rise of the three major Japanese designers transformed the spirit of Western aesthetics, and new lines of clothing were born. Jil Sander began to be noticed; in the 1990s, people became bored with the popularity of the 1980s, and the minimalism of Less is More emerged as the slogan. Jil Sander's simplicity, with its exquisite refinement and original temperament, immediately led the contemporary world. trend.


2005 spring and summer men's clothing

Jil Sander still maintains a minimalist spirit and treats clothing as a work of art in purely hand-painted designs.


2004 spring and summer men's clothing


Winter Men's Wear 2004/2005


Winter Men's Wear 2003/2004

Clean and simple is the feature of Jil Sander. She returns to the basic spirit of comfortable materials, precision tailoring and body lines. It conveys conceptual clothes in neutral tones such as black and white gray, blue and beige. Shirt, for example, the natural drape of the hem line, so that the tailoring people resonate with each other, is undoubtedly the best interpretation of minimalism, even if the lines are sober, still contains cool and rational thinking.

However, since the acquisition of Jil Sander by the Prada Group, discordant rumors have even led to Jil Sander's departure in 2001 of a brand he founded. This has shocked supporters, and as Milan Vukmirovic took over, he has not been able to pull up the brand. After three years of submergence, Jil Sander announced in May 2003 that he would regain control of the brand, making Jil Sander once again the focal point of the spotlight. However, according to the latest news, Jil Sander sought it again shortly after the 2005 Spring-Summer Menswear Show ended. With the Prada Group being separated for understanding, the successor has not yet been decided, but we still sincerely look forward to seeing Jil Sander in the fashion industry one day. Because Jil Sander is always Jil Sander, no one can replace it.

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